A karo na farko a cikin fiye da shekaru goma, Afrilun da ya gabata Apple ya sanar da faduwar riba galibi saboda asarar kasuwar ta China da kuma koma bayan tallace-tallace ta iPhone a duniya, a tsakanin sauran dalilai.
A lokacin zango na biyu na kasafin kudin shekarar 2016 Apple ya sayar da ƙananan wayoyin iphone miliyan goma fiye da a daidai wannan kwata na shekarar da ta gabata. Wannan ya haifar da matukar damuwa. Hannun jari ya fara faɗuwa kuma wasu masu saka hannun jari sun fara siyar da hannun jarin su. Kuma yanzu, tare da Apple ya fada a matsayi na biyar a China, da alama abubuwa ba zasu inganta ba.
Duk abin yana nuna cewa faɗuwa a cikin tallace-tallace zai ci gaba
A halin yanzu, manyan tambayoyi guda biyu suna da kyau game da makomar Apple kuma musamman, game da makomar iPhone. Ya kai kololuwa a matakin tallace-tallace? Kuma idan haka ne, koma bayarsu zata ci gaba?
Da alama cewa Apple ya yi fice sosai. Kamar yadda baƙon abu kamar yadda yake iya sauti masana da yawa suna da'awar cewa kamfanin ba shi da sabbin masu sauraro da zai sayar da iphone din shi. Idan haka ne, wane zaɓi kuke da shi? Da kyau, asali, riƙe abokan cinikin ku na yanzu, riƙe su kuma ku mai da hankali kan sabunta na'urorin su.
Apple's annus horribilis
Shekarar 2016 babbar matsala ce ga Apple, kuma ba daidai a cikin sharuɗɗa masu kyau ba. A duniya, tallace-tallace na iPhone ya ragu, kamar yadda tallace-tallace na sauran kayan aiki da na'urori suke. Darajar hannayen jarin ta fadi, yawancin masu saka jari sun gudu (kodayake wasu suna ganin kasuwanci kuma suna amfani da damar) kuma sauran kamfanonin wayoyin salula da yawa suna wucewa akansa.
A hannun hagu, Xiaomi Mi 5, wata babbar wayo wacce farashinta ya kusan rabin na iPhone 6s (a dama)
China, taurin goro don fasawa
China ita ce ƙasar da Apple ya ba da babban fata. Yana da ma'ana idan muka kula da gaskiyar cewa ita ce mafi ƙarfin tattalin arziƙi a duniya, kuma kasuwa mafi yawan jama'a a duniya. Koyaya, China ba ta amsawa game da tsammanin da Apple ya ɗora musu. Sinawa, da yawa amma amma tare da rashin daidaito na tattalin arziki, sun fi son samfurin ƙasa mai rahusa. Bayan duk wannan, sune waɗanda suke yin iPhone. Don haka, kodayake kamfanin bai daina bude sabbin shaguna ba da kyafta ido ga katafaren kamfanin da tuni ya farka tun da dadewa, kuma kodayake Tim Cook ya ziyarci kasar kusan kamar shi dan kasa ne, Apple ne kawai na biyar a cikin kamfanonin kera wayoyin komai da komai. .
Kamar yadda na ci gaba a sama, kamfanonin gasa suna shawagi a kanta a cikin salo mafi tsafta Taswirar Apple Gyara.
A cewar sabon rahoto da aka fitar ta Bloomberg kuma aka yi ta Sakamakon bincike, wanda zaku iya gani a ƙarƙashin waɗannan layukan, Huawei shine ke jagorantar ƙaddamarwa a cikin tallace-tallace a cikin China. Kuma a matsayi na huɗu da na biyar, kusan hannu da hannu, Xiaomi da Apple, bi da bi. A tsakani akwai Vivo (matsayi na biyu) da Oppo (wuri na uku). Amma abin da ya fi daukar hankali game da wannan yanayin shi ne shugabannin tallace-tallace hudu a China 'yan kasar Sin ne.
Sanadin
Abubuwan da ke haifar da wannan halin suna da yawa, amma zan yi kuskure in nuna mafi bayyane:
- Sinawa sun koya. Aikinsu mai arha ga manyan ƙasashe kamar Apple ya jagoranci su yin kwafi zuwa ƙirƙirar samfuran asali da inganci.
- A zamanin ƙarshe, Apple yana nuna alamun bayyanannu na rashin kerawa da kirkire-kirkire. Idan muka yi tunani game da shi, kuma kasancewa mai ma'ana, babu bambanci sosai tsakanin iPhone 6 da Xiaomi Mi 5.
- Kamfanoni guda huɗu waɗanda suka wuce Apple, dukkansu ba tare da togiya ba, suna ba da tashoshi masu keɓaɓɓu zuwa farashin da ya fi Apple yawa. A Spain, Mi 5 yana kashe kusan rabin na iPhone 6s.
- Kuma a duniya, samun komai daga kasar China yana samun sauki, wanda ke nufin babbar gasa ga Apple kuma a wajen yankin Sinawa.
- Idan Sinawa suka saka arha aikiDa wane dalili daga baya za su so su biya babban tsada a kan hakan?
Tabbas akwai dalilai da yawa ban da waɗannan, watakila ma mafi mahimmanci wanda ke bayyana faɗuwar kasuwancin iPhone amma a kowane hali, Wajibi ne Apple ya yi tunani sosai.
A ranar 26 ga Yuli, Apple zai buga sakamakon tallace-tallace na kwata na uku (Afrilu, Mayu da Yuni), kuma Komai yana nuna cewa raguwar ba halin wucewa bane.
