Kwanan nan mun ga zane ko allon labari wanda yake dauke da hotuna, wanda a ƙarshe zai zama asalin sanarwar 1984 Macintosh. Wannan tallan an watsa shi a lokacin wasan Super Bowl kuma bai bar kusan kowane mai kallo ba sha'aninsu ba.
Wannan saitin hotunan an yi shi ne ta ƙungiyar Hank hinton, wanda a wancan lokacin ke da alhakin talla ga kamfanin da Apple ya ɗauka don ƙaddamar da Macintosh. An san wannan kamfanin da TBWA \ Chiat \ Day. Kamar yadda ake tsammani, ba abu mai sauƙi ba ne gano ma'anar da za ta iya gamsar da mamakin damuwar mai haɗin kamfanin Apple Steve Jobs.
Manajan talla na alama, Jay chiat, sun ƙi yawancin ra'ayoyin talla da suka zo musu, a cewar wata hira da ya yi wa Insider Business. A ƙarshe ya sami saƙo wanda mai haɗin gwiwar Ayyuka, da Shugaba a wancan lokacin na Apple suke so, John Sculley. Tunanin ya zama kamar ya faranta musu rai duka. A cikin kalmomin Sculley, Steve Jobs kansa ya yi ihu bayan gabatar da tallan:
Ohhh !! wannan abin mamaki ne
Bayan tabbatarwa daga manyan shugabannin Apple, bangaren audiovisual din ya karbe. Sanarwa ta ƙarshe ta ƙunshi mahaliccin "Baƙi" da "Blade Runner" Ridley Scott. Kamfanin talla bai so ya bata wani kokari ba bayan yarjejeniyar da suka cimma da Apple. Sakon da aka lura a cikin tallan ya kawo hangen nesa, a cikin shekarun 80, cewa kwamfutoci koyaushe suna da girma, masu rikitarwa da tsada, ga mai amfani da yawa. Wannan sakon yana bayyana lokacinda Apple II ya kasance a kasuwa tsawon shekaru.
A ƙarshe wannan Mac ɗin ya kasance Mac ta farko da aka yi niyya akan sauran jama'a, tunda tana da zane da zane, duk da tsadarsa na wannan lokacin na $ 1.995. Don tallan Super Bowl, dole ne ya saka hannun jari sama da dala miliyan 1.5 a cikin talla ɗaya.
