Da alama ƙarni na huɗu na Apple TV, ƙarni wanda ya ɗauki shekaru 4 kafin ya iso, ba su sami nasarar da Apple ke tsammani ba, tun kusan tun lokacin da aka fara ta, lambobin tallafi sun ragu kawai. Dangane da sabon rahoto game da lamarin da Parks Associates suka buga, a farkon rubu'in shekara, Kasuwar Apple TV ta kaso 15%, maki 4 kasa da makamancin lokacin a bara, wanda a ciki ya sami kashi 19%. Na'urar Roku ta sake zama jagorar rabe-raben tare da kaso 37, maki 4 fiye da na makamancin lokacin a bara, inda kason ya kasance 33%.
Na'urar Amazon, Fire TV, ita ma ta ga yadda kasuwarta ta fadada daga 16% a shekarar bara zuwa 24% a yau, haɓakar maki 8 mai ban mamaki a cikin shekara guda kawai. Amma Apple TV ba shine kawai akwatin da aka saita ba wanda ya ga ragin kasuwar sa ya ragu, Tunda Google's Chromecast ya ga yadda rabon ya ragu a shekarar da ta gabata daga 21% zuwa 18%. Kamar yadda AppleInsider ya ruwaito, an gudanar da wannan binciken tsakanin mutane 10.000 a cikin duka lokutan tsakanin masu amfani waɗanda ke da na'urar da za ta kunna abun ciki ta hanyar yawo.
A cikin 2016, 36% na duk waɗanda aka amsa suna da na'urar da za ta cinye abun ciki ta hanyar yawo, yayin da a wannan shekara, adadin ya ragu zuwa 33%. Da alama ra'ayin Apple na miƙa wasanni da aikace-aikace a kan na'urar da galibi ake amfani da ita don cinye abun ciki ta hanyar yawo bai gama shiga cikin mutane ba, tunda yawancin akwatunan da aka saita a kasuwa, kawai suna ba da izinin cinye wannan nau'in abun ciki, wanda a bayyane yake haifar da farashin, tunda sun fi rahusa fiye da mafi ƙarancin samfurin Apple TV.
