Apple ya bayyana asara a Spain

 

Duk da samun kudaden shiga da aka samu a cikin 2012, kamfanin ya ci gaba da tattara riba a Ireland kuma daidaituwa tare da Baitulmali na rassan Spain guda biyu sun fito cikin ni'imar sa.

Apple, kamfani na biyu mafi riba a duniya, ya bayyana asara a Spain. Abu mai ban sha'awa shine cewa yana da lambobi ja a cikin shekara guda wanda ya karya bayanan tallace -tallace a cikin kasuwar Sifen, duka ta hanyar haɗin gwiwa na kasuwanci don siyarwa ga wasu na uku tare da kamfanin shagunan sa. Sakamakon mummunan yakamata yayi, sama da duka, tare da hanyar da ƙungiyar ke siyar da tallace -tallace don gujewa biyan haraji kawai, aikin injiniyan kasafin kudi wanda ke ba shi damar biyan harajin 1,9% kawai don ribar da ta samu a wajen Amurka da cewa kasashen da suka ci gaba suna kokarin fada. Kamfanin da Steve Jobs ya kafa ya sami nasarar juya ma'aunin manyan rassan Spain guda biyu tare da Baitulmali a cikin ni'imar ta a cikin mafi kyawun shekarar siyarwa.

 

Apple ba shi kaɗai ba ne. Google Spain ya kuma bayyana asarar a cikin shekaru biyu da suka gabata duk da daruruwan miliyoyin da yake samu a kasuwar ta Spain. Ƙungiyoyin Spain na sauran ƙungiyoyin fasaha kamar Yahoo!, Facebook, Amazon ko eBay suma suna bayyana ƙarancin riba. Abinda ya zama ruwan dare gama gari shine cewa wannan yana ba su damar biyan duk wani haraji a Spain. Baitulmali ya ƙirƙiri ofishi don dakatar da cin zarafin haraji da ƙasashe da yawa ke yi. Dangane da batun Google, kamfanin ya buga cewa hukumar binciken haraji ta bude bincike. A Apple, kamfanin bai ce komai ba game da shi.

Mai kera iPhone yana aiki ta manyan rassa biyu a Spain. A gefe guda, akwai Apple Marketing Iberia, wanda ke aiki azaman wakilin kwamishinan sabis na marketing da goyan baya ga siyar da wasu kamfanonin Apple, wanda galibi daftari daga Ireland siyarwar su ga wasu na uku a kasuwar Spain. Sauran na biyu shine Apple Retail Spain, wanda ke kula da hanyar rukunin rukunin shagunan a Spain, Apple Stores.

Mafi yawan tallace -tallace da Apple ke yi a kasuwar Sifen ba a samar da su ta hanyar kantin sayar da kayan sa ba amma ta wasu kamfanoni. Kasuwancin Apple Iberia yana da adadin miliyan 20,31 a cikin shekarar da ta ƙare 30 ga Satumba, 2012, bisa ga asusun da aka ajiye kwanan nan a cikin Rajista na Kasuwanci. A zahiri, ƙaramin kwamiti ne akan siyarwar ku. A cikin rahoton asusun na 2010, kamfanin ya bayyana cewa wannan kwamiti ya kasance 1%, bayanin cewa a cikin rahotannin biyu na ƙarshe sun ɓace bayan EL PAÍS ya buga cewa Apple ya biya kashi 99% na siyarwar sa a Spain daga Ireland.

Kasuwancin Apple Store a Spain ya haura 86%

A cikin 2012, kudin shiga na wannan reshen ya haɓaka 14%, zuwa miliyan 20,31. Idan hukumar ta ci gaba da zama 1%, wannan yana nufin cewa tallace -tallace na Apple a Spain tare da waccan reshen ya kafa rikodin miliyan 2.031, duk da rage saurin ci gabansa daga 27% a 2011 zuwa 14% a bara. Amma, duk da waɗannan tallace -tallace da aka yi rikodin, kamar yadda reshe kawai ke ba da ƙananan kwamitocin da kuɗin ma'aikata ya ƙaru sosai, a ƙarshe sakamakon kafin harajin Apple Marketing Iberia a 2012 ya kasance Yuro miliyan 6,5 kawai, kusan kashi 0,3% na ƙimar da aka kiyasta a Spain. Sakamakon haka, harajin ribar da za a biya shima kaɗan ne, na Yuro miliyan 2,6.

Amma, ban da haka, waɗannan fa'idodin da waɗancan harajin ana kashe su ta hanyar asara da kuɗin harajin da aka samu ta hanyar sauran reshen Spain, Apple Retail Spain. Jimlar kamfanonin biyu suna ba da asara a Spain kusan Yuro miliyan 12 kuma daidaituwa tare da Baitulmali ya dace da ƙimar fasaha (ta hanyar kuɗin haraji) wanda ya kai Yuro miliyan huɗu.

Babu gefe don haya da ma'aikata

Apple Retail Spain, reshen shagunan, a zahiri ya sami ci gaba mai ban mamaki a cikin juzu'in sa a bara. Kamar yadda siyarwar sa ta siyarwa ce, a wannan yanayin ana yin lissafin a Spain, amma farashin da yake siyan samfuran sa (musamman daga ƙungiyoyin Irish guda biyu: Apple Sales International da Apple Distribution International) yana sa ƙungiyar ta Spain ta kasance cikin asara.

Don haka, tallace -tallace na Apple Store na Spain ya haɓaka 86% a cikin 2012, zuwa Yuro miliyan 142. Kamfanin ya fara shekarar da shaguna uku sannan ya sake bude wasu guda shida a cikin shekarar, don isa watan Satumba na 2012 da shaguna tara. Kamfanin ya yi nuni da cewa farashin ya haɓaka fiye da kuɗin shiga daga farashin da ke da alaƙa da buɗe sabbin shagunan guda shida, amma asusun ya nuna cewa babban adadin (bambanci tsakanin farashin da shagunan Spain ke siyar da samfuran su da abin da za su biya su. Ƙungiyoyin Irish) na samfuran da ƙungiya ta Spain ke siyarwa tana da ƙanƙanta wanda har ma ba ta ba ta damar ɗaukar kuɗin haya da ma'aikatan shagunan ta.

Sakamakon wannan shine Apple Retail Spain ya yi asarar kuɗin Euro miliyan 22 a bara. Waɗannan asarar sun ba ku damar ba kawai ku biya haraji ba har ma don yin rijistar kadarorin haraji a kan Baitulmali (harajin da za a adana a nan gaba) na Yuro miliyan 6,5. Waɗannan kadarorin harajin sun zarce mafi ƙarancin harajin da ɗayan haɗin gwiwa ya biya.

Kodayake Apple Retail Spain da Apple Marketing Iberia ba su haɗa ayyukan su don dalilan haraji kuma kowannensu yana biyan haraji da kan su, jimlar adadi biyu ya kai ga ƙarshe cewa a cikin 2012, bayan rikodin tallace -tallace na samfuran su a Spain, ma'aunin ƙarshe shine cewa Baitulmali ne ke bin ku biya zuwa Apple (ta hanyar rage harajin gaba) kuma ba Apple wanda dole ne ya biya Baitulmali.


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