A cewar wani sabon rahoto da aka fitar a makon da ya gabata, kamfanin bincike verto yayi ikirarin cewa Apple Music shine na farko a cikin masu amfani na musamman a wata a Amurka, tare da miliyan 40.7. Da kyau sama da masu amfani da miliyan 36.2 na Pandora ko miliyan 30.4 Sportify.
Matsayi na huɗu da na biyar zai tafi iHeartRadio y SoundCloud, tare da masu sauraro na musamman miliyan 28.5 da miliyan 25.7 bi da bi.
Bayanai sun nuna cewa Wayar tafi-da-gidanka ita ce hanyar da aka fi dacewa don amfani da kiɗan kiɗa. Ididdiga suna sanya amfani da wayoyi da ƙananan kwamfutoci don sauraron abun ciki na dijital tsakanin 46 da 78%.
Connie Hwong, Daraktan Kasuwancin Abun ciki a verto, ya tabbatar da cewa nasarar Apple Music babu shakka saboda gabatarwar gwaji kyauta na watanni 3 da Apple yayi. Samun sauƙin zuwa dandamali, in ji Hwong, haɗe tare da yawan na'urorin Apple a kasuwa, yana yin cikakken wasa don haɓaka nasarar Apple Music.
Duk da yake Apple Music yana jagorancin adadin masu amfani da ƙididdiga, Spotify wanda ke da mafi yawan matsakaitan lokutan sauraro ya mamaye. Kamfanin Cupertino an sanya shi na uku a cikin wannan darajar, shima a bayan dandamali Pandora.
Abu daya mai mahimmanci game da duk wannan shine idan bayanan da Verto ya bayar gaskiya ne, Apple Music ya haɓaka jerin masu amfani da aka yiwa rijista don ayyukansa. Ya kamata a tuna cewa Apple ya rufe 2016 tare da wasu masu amfani da miliyan 20, adadi wanda, a cewar kamfanin bincike na kasuwa, zai ninka sau biyu cikin watanni 3 kacal.
Yin la'akari yawan ci gaban al'ada, kuma sanin cewa a watan Afrilun shekarar da ta gabata, sabis ɗin yana da masu amfani miliyan 13 da suka haɓaka zuwa miliyan 17 a watan Satumba, Za a iya kiyasta masu amfani miliyan 23 a cikin wannan watan Maris. Muna ɗokin jiran adadin hukuma daga kamfanin Californian.
