Nazarin da ke nazarin halayen masu amfani ya nuna a cikin 'yan shekarun nan cewa masu amfani da Apple suna da halin' yan tawaye da kuɗi. Wato, sun haɗa da mutanen da suka saba wa na yanzu idan ya zo ga nuna jituwa da abin da ake kira "freemium".
Kodayake sunan na iya zama kamar wasa, da freemium dabarun kasuwanci ne sananne ga kowa: bayar da sabis na kyauta don cajin wasu na musamman ko ingantattu, free + Premium.
Wannan tsarin, duk da haka, da alama ba shine mafi dacewa don cin nasara akan yawancin masoyan Apple ba. Allon iPhone shine sabon misali cewa akwai waɗanda zasu biya ƙarin don musanya mafi kyawun sabis. Yayinda kashi ɗaya cikin uku na masu amfani da Android zasu sayi iPhone idan allon ya fi girma, wannan binciken (binciken RBC Capital Markets) ya bayyana cewa rabin masu amfani da suke son canza wayar su ta hannu nan da watanni uku masu zuwa, suna tunanin siyan iphone kuma daga cikin su kwata zai biya har zuwa dala 100 idan allon ya fi girma.
Ba tare da la'akari da ko Apple ya lura da wannan bayanan ba kuma tuni yana shirya iPhone 6 dai-dai, batun shine cewa wadannan ra'ayoyin suna bayyana bambance-bambance tsakanin wadanda suke cin Android da wadanda suka fi son Apple. Kodayake masu amfani da Android zasuyi tunanin canzawa zuwa iPhone idan yana da babban allo, babban dalilin da yasa basa yin shine farashin. Ga Apple farashin ba matsala bane.
Masu amfani da Apple ba su daina "komai kyauta" kuma suna shirye su biya idan ya cancanci hakan. Wasu ma sun fito fili suna bayyana adawarsu ga “freemium”. A cikin ayyuka kamar kiɗa ko bidiyo a ciki streaming Suna gunaguni game da talla mara daɗi amma suna ba da fifiko na musamman game da masana'antar caca - ee, yana iya zama baƙon abu amma akwai wanda ke korafin ana iya buga shi kyauta.
Matsalar wasannin kyauta shine yawancin sadaukarwa don yawa kuma, mafi mahimmanci, cewa da gaske basu da yanci. A ƙarshe kuna ƙare biyan kuɗi don ƙarin ko don yiwuwar ci gaba da haɓaka cikin wasan don kar ku makale.
Banda wannan nau'in wasan freemium Za su kasance waɗanda ke ba da damar yiwuwar ƙwarewar sana'a, wanda zai iya zama fiye da nishaɗi. Muna komawa ga wasanni kamar karta ta kan layi wanda ke samar da masana'antar kansu. Waɗannan aikace-aikacen ba su da tsada; da ciwon yiwuwar samun damar gasa kyauta kodayake idan kuna so kuma zaku iya gasa da ainihin kuɗi. Wani nau'i na uku wanda ke ba da zaɓi na ciyarwa ko a'a ba tare da sadaukar da ƙimar wasan ba, tunda tallafin iri ɗaya ne.
Masu amfani da Apple zasu kasance a wannan hanyar ta uku. Free a amma ba tare da yanayi ba; Idan har zan rasa ingancinsa, jure tallar da ba'a so ko kuma na gama biya ta wata hanya, na fi son yin hakan daga farko.
Duk wanda ya sayi Apple ya san suna son shi da yadda suke so. Wannan jadawalin na Binciken Fasaha y Kamfanin Apple App yana nuna ci gaba mai ban mamaki na aikace-aikacen kyauta; duk da haka, wannan binciken a ƙarshen bara ya kuma nuna cewa masu amfani da Apple sun kashe fiye da sau uku a kowace aikace-aikace fiye da masu amfani da Android.
Duk da yake matsakaicin kudin da ake kashewa ga mabiya Apple yakai cent 19, Android kawai zata kashe 6, sannan kuma wadanda suke amfani da iOS suna saye da yawa.Yana da wani abu kamar tunani “idan na sayi Ferrari ba zan saka mai mai mara kyau ba”.
Har zuwa wannan yanayin da wannan yanayin yake shafar hatta ayyukan da basu da alaƙa da aikace-aikacen hannu. Da Wall Street Journal Ya buɗe ƙaramin yaƙin watsa labarai shekaru biyu da suka gabata, lokacin da waɗannan halaye masu amfani suka fara zama sananne, lokacin da ta buga cewa mai kwatanta otal ɗin Orbitz ya nuna kyaututtuka daban-daban dangane da ko mutumin da kuke nema yana amfani da Mac ko Windows.
Matsakaicin albashi, a Amurka, na mai Mac shine $ 98.560 don $ 74.452 wanda mai Windows ya samu. Wannan ya sa mai amfani da Mac ke son biya har zuwa 30% fiye da dare kuma yana da 40% mafi girman damar yin rajista a otal-otal 4 ko 5. Don haka, a cewar Orbitz, ba wai ba su nuna mafi kyawu ba ga Mac ɗin amma binciken da suka yi ya nuna otal-otal waɗanda Windows ba za ta ma yi tunanin duban ba. A ƙarshe da alama Mac da Windows sun fi tsarin aiki biyu.