Tun makonni Apple ya taba sararin sama a matsayin kamfani na farko da ya kai dala tiriliyan. Amma a cikin 'yan makonnin nan, gyara mai kaushi a cikin farashinsa a kasuwar hada-hadar hannun jari ya sa ta yi asara, ba wai kawai wannan matsayin ba, amma kuma ya zama Microsoft ya ba da kyauta a matsayin Kamfanin Amurka mai Daraja gwargwadon kimarta a kasuwa.
Kimanin kimar Microsoft ya kai dala biliyan 814.000. A lokacin rubuta wannan labarin, ƙimar Apple ta ragu ƙwarai. Wannan koma baya ya shafi dukkan masana'antar Silicon Valley, amma ba duka daidai bane.
Babban dalilin asarar “kursiyin” da Apple, shine tsayawa a cikin tallace-tallace na iPhone. Sauran abubuwan da basu dace ba a cikin bayanan kudin shiga na kamfanin, kamar Mac, ba su taimaka ba, yayin da tallace-tallace ke tafiyar hawainiya saboda tsammanin sabbin samfuran da kuma karuwar farashin sabon labarai, a bangarorin da aka fi sayarwa. Da biyan kuɗi don ayyuka kamar iCloud ko Apple MusicHakanan basa biyan diyya don faduwar tallace-tallace na samfuran da basu dace ba.
Bugu da kari, labaran da suka isa kasuwa, game da shawarar zuwa kar a sanya bayanan tallace-tallace don iPhone, iPad da Mac Ya zuwa wannan kwata, masu saka jari ba su son shi, suna haifar da tallace-tallace fiye da yadda ake tsammani. Microsoft da Apple basu zo daidai ba a cikin kasuwancin kasuwa, tun a tsakiyar 2010. Dalilan da yasa Microsoft ke haɓaka cikin tallace-tallace shine ƙaruwar dandamalinsa Office 365 da sake dawowa cikin tallace-tallace na PC. Yana ɗayan kamfanonin fasahar da ke haɓaka cikin sakamakon a cikin Satumba.
Apple yana gaba da kalubale na sababbin ayyuka, kamar Apple TV. Ya zo a lokaci guda ya ɗauka tare da Apple Watch, kasuwa mai ci gaba. Madadin Apple, ya fahimci kasawan gasar don samar da samfuran gasa. Yau yana ɗaya daga cikin mafi kyawun-siyarwa SmartWatch. Amma kasuwancin gargajiya na Apple, Kayan lantarki, dole ne su ci gaba don kar su sami gasa, ko daidaita farashin yadda masu amfani za su iya sabunta kayan aikin su akai-akai.