Wannan watan Agusta ya cika shekaru tara tun Tim Cook ya karbe kamfanin Apple bayan mutuwar Steve Jobs. Kuma tabbas babu makawa cewa godiya ga tsarinsa kamfanin tare da cizon apple ya zama ɗayan manyan kamfanoni a duniya.
Ba za mu taɓa sanin abin da zai faru ba idan Ayyuka ba su tafi ba saboda cutar sankara ta jini. Amma a bayyane yake cewa Apple bai aikata wani mummunan abu ba tun daga lokacin. The Wall Street Journal yanzun nan ya wallafa kyakkyawan bincike game da aikin Cook a cikin waɗannan shekaru tara.
The Wall Street Journal kawai an buga mai ban sha'awa labarin inda yake nazarin aikin da Tim Cook ya yi a matsayin Shugaba na Apple tun lokacin da ya karɓi ragamar kamfanin bayan mutuwar wanda ya kafa ta Steve Jobs.
Bayan rashin aikin da ya ɓace a cikin 2011, duka Wall Street da Silicon Valley sun damu da makomar Apple. Ba da daɗewa ba suka ga cewa ba su da abin damuwa. Kudaden da Apple ke samu da kuma ribar da ya samu yanzu sun ninka har sau biyu kuma darajar kasuwar kamfanin ta fi ta GDP na Kanada, Rasha ko Spain.
Waɗannan fa'idodi an same su ne a ƙarƙashin Tim Cook, wanda ya gaji Aiki a watan Agusta na 2011. shekara tara sun ga kamfanin ya canza hanyar tunanin Cook.
Ayyuka sun fi kulawa da zane, Cook game da masu hannun jari
Tim Cook da Steve Jobs, hanyoyi daban-daban guda biyu don jagorantar Apple.
Idan aka kwatanta da Ayyuka na sadaukar da kai ga zane, An bayyana Cook a matsayin mafi ƙarancin tsari da kuma mai da hankali kan sha'anin kuɗi da zamantakewar jama'a. Kodayake Apple a ƙarƙashin Cook yana da yanayin "mafi annashuwa a wurin aiki" fiye da Apple a ƙarƙashin Ayyuka, ma'aikata sun bayyana cewa Cook ɗin kamar yadda yake "nema da cikakken bayani."
Babban Shugaba ya kula da cikakken bayani "Ya sanya madadin shiga taro da fargaba." Kuma daidai Cook ya "canza yadda ma'aikatan kamfanin ke tunani da aiki," in ji Journal.
Shugabannin yanzu bincika ma'aikatan kafin tarurruka tare da Cook don tabbatar da an sanar dasu sosai. An shawarci masu farawa kada suyi magana. “Ya shafi kare kwamfutarka da kare ta. Kada ku ɓata masa lokaci, ”in ji wani mai zartarwa na tsawon lokaci.
Idan Cook ya gane a cikin taro cewa wani bai shirya sosai ba, zai rasa haƙurinsa kuma ya ce, "Na gaba," yayin da yake juya shafin ajandar taron.
Cook da wuya ya ziyarci zane zane daga Apple, wanda Ayyuka ke yawan zuwa sau da yawa. A taron 2012 don yin nazarin samfurin farko na Apple Watch, Cook bai kasance ba. Wasu tsofaffin ma'aikata sun yi tunanin irin wannan rashi zai kasance ba za a iya tsammani ba a ƙarƙashin Ayyuka.
Hakanan ba kamar Jobs ba, waɗanda suke tunanin kuɗin Apple sun fi kyau wajen bincike da ci gaba, Cook ya fi damuwa da dawo da kuɗi ga abokan ciniki. masu hannun jari na kamfanin.
A cikin 2013, Cook ya ci abincin dare na awa uku tare da mai saka jari na Wall Street Carl Icahn wanda ya ƙare tare da kayan zaki wanda ya ƙunshi biscuits tare da tambarin Apple.
Abokai da abokan da suka yi magana da Jaridar sun ce Cook ya kasance "mai aiki ne mai ƙasƙantar da kai tare da sadaukarwa ta musamman ga Apple." Ko da abokai na dogon lokaci ba sa yin cuɗanya da Cook, kuma tsoffin mataimakan sun bayyana cewa da wuya ya shiga ciki abubuwan sirri.
Tabbacin canjin Apple na iya kasancewa a cikin kayayyakinsa. Kamfanin ya kasa ƙaddamar da irin samfuran azzalumai na kasuwar da Ayyuka suka shahara.
Madadin haka, Apple ya ƙware da kaya kewaye da iPhone, gami da Apple Watch, AirPods, da ayyuka kamar su Apple Music, Apple TV + ko Apple Arcade. Apple Watch ya kusa kusan miliyan dari da aka siyar, yayin da AirPods suka sami fiye da rabin dukkan belun kunne da aka siyar a cikin 2019 a duniya.