Ranar Laraba da ta gabata ita ce ranar cika shekaru biyar da mutuwar Steve Jobs, kuma duk da cewa bai kamata ba, kuma ba za mu iya, manta da wannan hazakar ba, kuma yanzu ma ba za mu mai da hankali ga tunaninsa ba. A wannan tsawon shekaru biyar Apple ya zama kyaftin din Tim Cook, wanda ya amince da matsayin a ranar 24 ga Agusta, 2011 akan shawarar Steve Jobs da kansa ga kwamitin gudanarwa na kamfanin.
Sun kasance shekaru biyar wanda Apple ya canza da yawa, kodayake har zuwa wani lokaci ya sami nasarar kiyaye asalinsa da falsafar sa. Nan gaba zamu sake nazarin menene manyan canje-canje guda biyar da kamfanin ya samu na toshe, kodayake na riga na yi muku gargaɗi cewa wataƙila wasunsu ba ku son yawa. Idan kana so ka gano, kawai ka ci gaba da karantawa.
Apple shine kamfanin da aka fi so da kima a duniya
Apple shine "Mafi kyawun alama a duniya", ko kuma aƙalla wannan shine abin da alamar ke ikirarin Interbrand a cikin sabon rahoton sa game da mafi kyawun kamfanoni ɗari a duniya.
Yana shekara ta huɗu a jere da Apple ke jagorantar wannan darajar (daga cikin biyar ɗin da Tim Cook ke kan gaba); Ya karu da 5% idan aka kwatanta da na bara kuma ya wuce manyan kamfanoni kamar McDonalds, Amazon, Facebook ko Coca Cola.
Pero Har ila yau, Apple shine mafi kyawun mashahuri a duniya jagorantar wannan darajar da mujallar ke fitarwa kowace shekara Fortune, wanda yayi la'akari da shi ta wannan hanyar saboda "ƙwarewar kirkire-kirkire, gudanar da mutane, amfani da dukiyar jama'a, ƙarfin kuɗi da ingancin samfuran."
Ba a samun daukaka ba tare da tuntuɓe ba
Kodayake Apple yana fuskantar lokacin darajarsa (wanda za mu bayyana a ƙasa), bai iso nan ba tare da shawo kan koma baya mara kyau ba. Mafi yawan magana game da jagorancin Cook shine, ba tare da wata shakka ba, ƙaddamar da Apple Maps.
Scott Forstall ya jagoranci rukunin ci gaban Taswirorin Apple
Rashin kuskuren Apple Maps ya sa kawunan birgima kuma Cook ya karɓi alhakin. Ko da nemi gafara ga masu amfani kuma a cikin budaddiyar wasika da aka bada shawarar yin amfani da Google Maps, wani abin mamaki. Da wannan Cook ɗin ya san yadda ake nuna cewa yana iya ɗaukar ɓangaren da ya faɗo masa kuma cewa bugunsa ba ya rawar jiki idan ya zo neman gafara.
“A kamfanin Apple, muna kokarin yin samfuran duniya wadanda ke samar da kyakkyawar kwarewa ga kwastomomin mu. Tare da ƙaddamar da sabbin taswirarmu, mun faɗi ƙasa da wannan alƙawarin. Muna matukar bakin ciki da takaicin wannan da ya faru ga kwastomominmu kuma muna yin duk abin da zamu iya don inganta Taswira […] Ko amfani da taswirorin daga Google o Nokia zuwa shafukan yanar gizo da ƙirƙirar gunki a kan allo, "Cook ya ce a cikin wannan wasiƙar.
Jagoran haƙƙin jama'a
Amma a cikin wadannan shekaru 5 Cook kuma ya tabbatar da zama a mai karfin kare hakkin jama'a kuma bai yi kasa a gwiwa ba wajen fuskantar FBI da kanta tana kare hakkin sirrinta wanda aka bayyana shi a matsayin 'yancin dan adam a wata hira da gidan rediyon jama'a na Amurka, NPR.
Amma Apple ya inganta a wasu fannoni kuma. Alkawarin ku yanayi yana karuwa, ya inganta yanayin aiki na ma'aikatanta kuma suna sa ido sosai kan yanayin aikin abokan haɗin gwiwa. Cook da Apple suma sun zama masu bada karfi ga daidaiton jinsi, jinsi, yanayin jima'i, da sauransu.. Kuma ba shakka, ya ƙarfafa tallafi a cikin yaƙi da cutar kanjamau kuma ya gabatar da gangamin neman agaji yayin fuskantar bala’o’i kamar girgizar ƙasa a Italiya, da kuma fuskantar masifu irin na mutane kamar ƙaura a Turai.
Duk wannan ya sa Apple ya zama mai la'akari ɗayan kamfanoni 10 tare da mafi kyawun suna domin sadaukar da kai na zamantakewar su kamar yadda Cibiyar Amincewa.
Sabbin kayayyaki, dubarun kirkire-kirkire da turawa
Mun faɗi cewa Apple yana fuskantar lokacin ɗaukaka amma 2016 ba shine mafi kyawun shekarar sa ba. A karo na farko tun shekara ta 2013 kudaden shigar su da ribar su ta ragu, galibi saboda raguwar tallace-tallace na iPhone. Duk da haka, a cikin shekaru biyar ya ninka yawan kuɗinsa kuma shine kamfanin da aka fi lissafa a duniya.
Tare da Tim Cook mun sheda haihuwar sabon nau'in kayan, Apple Watch. Amma gaskiyar ita ce cewa smartwatch an riga an ƙirƙira shi. IPhones sun girma da haɓaka, kamar iPads, kuma Apple TV ya canza. Har yanzu, kuma Duk da kashe kuɗi na R&D da yake ta ƙaruwa a zamanin Cook, akwai ƙarin ko lessasa da jin ƙarancin bidi'a, musamman zargin da sabon iPhone 7.
Itabilanci
Kuma wannan shine abin da yawancin ku ba za su so ba, kuma wannan ra'ayi ne mai zurfin kai. A lokacin jagorancin Tim Cook, Apple ya koma daga keɓancewa zuwa elitism. Farashin kayayyakinsu yana ƙaruwa ne kawai shekara shekara, a lokuta da yawa, ba tare da wani dalili ba. Improvementsan ingantawa suna haɓaka farashin aan Euro miliyan ɗari. Wani lokaci da alama ana saita farashi bazuwar, wanda ke haifar da yanayi na "wauta" kamar su iPad Mini 4 suna daidai da farashin iPad Air 2.
Babban misali na wannan tsinkayen da muke da shi a cikin Apple Watch, tare da kamfen ɗin talla wanda ya ba da mahimmancin gaske ga waɗancan samfuran na 18000-euro waɗanda kusan babu wanda ke sayan su, yana alakanta kansa da manyan samfuran zamani da kamfanoni, da kuma tsada. Ee, zaku iya siyan sa, ko a'a, amma hoton da aka watsa shine menene.
Wannan shine raunin rauni na zamanin Tim Cook, kuma an fara nuna shi a cikin tallace-tallace na kamfanin. A karkashin Ayyuka, Apple ba shi da arha, amma ba mai tsauri ba ne.
Gabaɗaya sun yarda, an sami ci gaba sosai a yankin riba kuma a matsayin kamfani abin da yake, amma hangen nesa na Tim da danginsa shine kawai, fiye da ƙirare-ƙira, ya rasa abin taɓawa waɗanda na'urori ke da su lokacin da kuke amfani dasu a yau. , kuna jin ƙarin na'urori mafi -arshen kasuwa wanda babban banbanci shine kasuwancin da suka karɓa cewa ƙwarewar mai amfani da aka fahimta a baya kuma kodayake tallan koyaushe ɓangare ne na Apple yayi nesa da waɗancan zamanin na tallace-tallace masu tsayi kamar wancan mai kyan gani wanda ya soki 1984.