Wadansu suna kiran shi da karuwar kirkire-kirkire, wasu kuma kwafa kawai suke yi. Ana iya samun misalai a kowane fanni, amma kaɗan kamar software da kayan lantarki kayan masarufi kusanci tsakanin masu ƙirƙira da mabiya ya zama a bayyane. Misali, iPad, iPhone, ko Kindle, da madadin su.
Kawai 15 daga cikin manyan kamfanonin fasaha na duniya 50 ne suka kara bincikensu da ci gaban su (R&D) a shekarar da ta gabata, wadanda suka hada da Microsoft, Samsung, Google da Apple. Sauran sun cire almakashi da zafi, kamar su HP, Motorola ko Nec, tare da yanke sama da 20%.
Sabbin jerin BusinessWeek sun ayyana Apple a matsayin Kamfani Mafi Inganci a shekarar 2010, sai kuma Google. Kodayake, jimlar R&D na kamfanonin biyu ba ta kai rabin abin da Nokia ko Microsoft ke kashewa ba, duka a cikin awanni kaɗan.
KIYI KARATU sauran bayan tsalle.
Barry Jaruzelski, masanin kirkire-kirkire a Booz & Kamfanin ya ce "Da zarar ka wuce wani matakin kashe kudi, babu wata hujja da ke nuna cewa karin albarkatun R&D za su samu kyakkyawan sakamako." Mabuɗin yana cikin baiwa da yanke shawara mai kyau game da abin da za a fifita lokacin da, in ji shi, maimakon ambaliyar kasuwa da kayayyaki da ganin wacce ke haifar da sha'awa.
Yana aiki ne don Apple. Ga Henry Chesbrough, farfesa a Makarantar Kasuwanci ta Hass a Jami'ar Kalifoniya, ita ce mafi sabuntawa. “Sun yi kuskure da yawa, amma kwastomominsu sun gafarta musu saboda sun ci gaba da daukar kasada, ta hanyar kirkirar rayuwa ta gaba. Wannan yana gina aminci ».
Kamfanin Cupertino ba ma a cikin manyan 25 na waɗanda ke kashe kuɗi mafi yawa a kan R&D a cikin kayan lantarki na kayan masarufi: dala miliyan 1.333 a bara, kawai 3% na jimlar kuɗin shiga, idan aka kwatanta da miliyan 8.240. . Amma ya yi nasarar sanya dukkan masana'antun 'yan wasan kiɗa, wayoyin hannu da allunan kwaikwayon salonsa. Kuma, ba zato ba tsammani, don zama kamfani na uku mafi girma a duniya ta ƙimar kasuwa.
Source: elpais.com