Wahi a nā kānaka kālailai, e loaʻa ana iā Apple podcast ka paepae podcast o kēia makahiki

Spotify

Ua hoʻokumu i kahi ʻoihana paʻa Suetena Spotify kūʻai i nā paepae podcast a hōʻea i nā ʻaelike hana kūikawā, no laila ke hoʻokumu nei i kahi papa inoa o nā papahana i loaʻa wale ma kāna paepae, i ʻae iā ia e hoʻonui i ka nui o nā mea hoʻolohe, nā mea hoʻolohe e ʻae pū nei e hoʻonui i ka helu o nā mea hoʻohana o ka papa mele.

Mai eMarketer, inā hoʻomau ka ulu ʻana o Spotify i kēia helu, ma waena o 2021 e loaʻa iā Apple i ka helu o nā hoʻolohe podcast o ka mahina ma 2021 ma ʻAmelika Hui Pū ʻIa. Ua ʻoi aku ʻo Spotify ma mua o ka Apple Podcast i ʻelua mau makahiki i hala aku nei ma ʻEulopa, India a me Latin America. Ke ʻike nei i ka palaualelo o Apple ma kāna paepae podcast, he mea ia o ka manawa ma mua o ka haʻalele ʻana o Apple i kāna kūlana kiʻekiʻe.

Wahi a nā keikikāne o eMarketer, ka helu o nā mea hoʻohana podcast Spotify e piʻi i 28.2 miliona i kēlā me kēia mahina, ʻoi aku i ko 28 miliona mau Apple. ʻOiai ka ulu ʻana o kā Apple podcasts i ʻike ai, ua ʻoi aku ka haʻahaʻa o kēia ma mua o Spotify.

Pākuʻi podcast

I nā makahiki ʻelua e hiki mai ana, E hoʻomau ka ulu ʻana o Spotify a ma kahi o 38 miliona mau hoʻohana, ʻoiai ua hōʻea ʻo Apple i 28.8 miliona, kokoke i ka helu o nā mea hoʻolohe i kēlā me kēia mahina e Spotify i United States. ʻOiai ʻo ka ulu ʻana o Spotify ma kāna paepae podcast i helu ʻia e nā miliona o nā mea hoʻohana, ma Apple ua helu ʻia ia e nā haneli haneli.

Aʻo 2018, ʻO ka mahele o nā podcast a Apple he 34%, kahi mahele e kū nei i kēia manawa ma 23.8%. Wahi a eMarketer, ʻo ka ʻoiaʻiʻo ʻo Spotify i nā podcasts i ka noi like me kāna lawelawe mele e kahe ana, he mea ʻokoʻa ia i mahalo nui nā mea hoʻohana he nui.

Ma ke kau ʻana i nā podcast a me nā mele ma kahi hoʻokahi, ua lilo koke ʻo Spotify i hale kūʻai kū hoʻokahi no nā leo uila āpau. ʻO Apple kahi mākaʻikaʻi no nā podcasts no kahi manawa lōʻihi, akā i nā makahiki i hala iho nei ʻaʻole ia i mālama me ka hoʻopukapuka ʻana a Spotify a me ka hana hou i ka ʻike a me ka ʻenehana podcast. Ua hāʻawi aku ʻo Spotify i nā hoʻopukapuka i ka mana i nā mea hana podcast a me nā mea hoʻolaha ma o kāna hoʻolaha ponoʻī ʻana, ka mea kākau ʻana, a me nā pono hana monetization.

Ma hope o ka wā kūpono?

Ua haʻalele ʻo Apple i kāna papahana podcast i nā makahiki i hala aku nei, me ka ʻole e ʻimi i nā hopena i nā noi a nā mea hana ʻike, ʻo wai Ke ʻimi nei lākou i kahi hana e hiki ai ke monetize i nā podcast.

ʻOiai he ʻoiaʻiʻo ua hana ʻo Apple i nā neʻe like ʻole i ka makahiki i hala e pili ana i kēia mākeke. me he mea lā ua hala hope loa, ʻoiai ma ka hahau ʻana o ka puke kaha, hiki ke loaʻa hou iā ia ka hegemony i loaʻa iā ia.


Hoʻopili ka ʻike o ka ʻatikala i kā mākou kumumanaʻo o ka hoʻoponopono hoʻoponopono. E hōʻike i kahi kaomi hemahema ʻaneʻi.

E lilo i mea mua e wehewehe

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  1. He kuleana no ka ʻikepili: Miguel Ángel Gatón
  2. Ke kumu o ka ʻikepili: kaohi SPAM, hoʻokele ʻōlelo.
  3. Legitimation: Kou ʻae
  4. Ka kamaʻilio ʻana o ka ʻikepili: ʻaʻole e hōʻike ʻia ka ʻikepili i nā ʻaoʻao ʻekolu koe ka mana o ke kānāwai.
  5. Pūnaewele mālama: Pūnaewele i mālama ʻia e Occentus Networks (EU)
  6. Nā Kuleana: I kēlā me kēia manawa hiki iā ʻoe ke palena, hoʻōla a kāpae i kāu ʻike.