La herramienta AdBlock acaba de ser vendida

La noticia acaba de saltar a la red esta misma tarde de la mano de The Next Web. El conocido bloqueador de publicidad, Adblock acaba de ser vendido por su desarrollador a un grupo externo para sumarse al proyecto Acceptable Ads Program, que es parte de Adblock Plus. Esta extensión tan popular entre los usuarios de Chrome y Safari pasará a ser parte de este proyecto anteriormente nombrado.

Además se añade una carta del propio desarrollador de AdBlock en el que explica los motivos de la venta y confirma que está relacionada directamente con la el proyecto de Acceptable Ads. En principio los usuarios no conocemos como afectará esto a sus usuarios pero lo que si es cierto es que pasará a ser parte del programa de pago Eyeo.

Esta es la carta completa de Michael el creador de AdBlock en referencia a esta venta:

Announcing the Acceptable Ads program

Hi, it’s Michael, the creator of AdBlock. Pardon the interruption!

For years I have wanted to help make it easy for you to see useful ads and block annoying ones. I am excited to tell you that it’s finally happening.

AdBlock is now participating in the Acceptable Ads program. Acceptable Ads defines strict guidelines to identify non-annoying ads, which AdBlock now shows by default. This way, you can help support your favorite websites — and if you still want to block every ad, you can disable this easily.

Want more details? More about Acceptable Ads

With Acceptable Ads, you are allowing some advertising that’s not considered annoying to be shown. By doing this you support websites that rely on advertising but who choose to do it in a non-intrusive way.

The Acceptable Ads program is a plea to advertisers, their ad agencies, online ad networks and websites to stop making bad online advertising — ads that are obnoxious, annoying and obtrusive. Specifically:

– Acceptable Ads are not annoying. – Acceptable Ads do not disrupt or distort the page content we’re trying to read. – Acceptable Ads are transparent with us about being an ad. – Acceptable Ads are effective without shouting at us. – Acceptable Ads are appropriate to the site that we are on.

You can learn more about Acceptable Ads here. Like I said: AdBlock has enabled this feature by default, but you can can disable it in AdBlock’s Options if you ever want to block every ad. I think you’ll really like the change. Happy surfing!

Michael

PS: Why now? Well, I have always shared similar goals for the Web with the ad blocker Adblock Plus, who created the Acceptable Ads program. But I did not like the fact that they also control the program, because they are supported by some Acceptable Ads advertisers. Now, Adblock Plus will be transferring custodianship of Acceptable Ads to an impartial group of experts. I love this idea — in fact, it was my wife Katie’s suggestion! Due to this change, I’m happy for AdBlock to join the program.

As a result, I am selling my company, and the buyer is turning on Acceptable Ads. My long-time managing director will keep working with the new company. I believe this is a great thing for you users.

It’s been an honor to make the Web a better place for you!

Todo lo referente ahora sobre este popular bloqueador de anuncios queda en un lugar algo «más tenebroso» y sin duda tocará seguir los pasos del nuevo y desconocido dueño.