Pamusangano wekupedzisira wevashandi, Tim Cook, CEO weApple, akazivisa nhevedzano yedata zvine chekuita nezvese zvakapfuura uye zvazvino uye ramangwana rekambani. Cook akazivisa kuti mumakore matanhatu apfuura, kambani yaanomhanya yakanga yatenga makambani anodarika zana, zvinova zvakafanana nekutenga imwe chete pamasvondo matatu kusvika mana.
Muzviitiko zvakawanda, chikonzero chekutenga chinotarirwa tora patents, tekinoroji uye tarenda iyo kambani yakwanisa kugadzira, makambani ayo muzviitiko zvakawanda anopedzisira ave kudzikisa mapofu sezvo vashandi vanova chikamu chemapoka eApple pasirese.
La yakakura kutenga Apple yakaita mumakore achangopfuura, ichiri yake Beats Electronics, kambani yakatenga muna 2014 kwemabhiriyoni matatu emadhora, kambani yakavambwa naDr.Dre uye yaive nebasa rekushambadzira mimhanzi, sevhisi yaive mutungamiriri weApple Music, sevhisi yemimhanzi mukushambadzira yaive yakatanga gore mushure mekutengwa kweBeats.
Iyo yechipiri kutenga iyo yaimiririra yakakosha kuyedza kweApple yaive iyo ye Shazam wemamiriyoni mazana mana muna 400, kutenga kwakasaona mvumo yeEuropean Union (yaive kambani yeBritain) kusvika kumagumo kwe2019.
Mugore rapfuura, Apple yakanangana nekutenga bhizinesi yakabatana neArtificial Intelligence uye podcast mapuratifomu, maviri mapoka Apple anoita kunge ari kutarisa zvaanoedza kuita nguva pfupi yadarika.
Ivhareji kukosha kwemakambani ayo Apple akawana mumakore achangopfuura ari zvakaderera zvakanyanya kupfuura makambani atenga Microsoft.
