Apple's yekumhanyisa mimhanzi sevhisi, Apple Music yakahaya mutori venhau Alex Gale kuti ave mutariri wekuronga revatungamiriri timu yeiyi inoyerera mimhanzi chikuva kuwedzera kune mamwe mapuratifomu, akadai seBeats 1 chiteshi uye iTunes. Gale ichatanga kushanda kumahofisi eApple Muvhuro unotevera.
Alex Gale akamboshanda paBillboard, Complex, Vibe uye XXL, sekureva kwenyorwa dzakasiyana, iyo yakaburitsa nhau. Masuo achashanda achitungamirirwa naJen Robbins, director wemapurojekiti uye mutsetse wekutungamira wekambani.
Basa raAlex Gale richava rekutarisa zvese zvirimo zvakanyorerwa Apple mimhanzi mapuratifomu anosanganisira Beats 1 uye iTunes. Zvinoenderana nekusiyana, zvakare achange achitarisira mapurojekiti ane chekuita neiyo nyowani vhidhiyo chikuva iyo Apple iri kushanda parizvino uye isingamire kutipa nhamba yakakura yemisoro.
Iyi Svondo yapfuura, Apple yakasimbisa kuburikidza neThe Wall Street Journal, kuti chikuva ine mamirioni makumi matatu nevatanhatu. Sezvo takakuzivisai nezuro, sekureva kwepepanhau, Apple Music inogona kudarika huwandu hwevanonyorera kuSpotify muUnited States gore rese, kana chikuva chiripo chirikuramba chichikura.
Parizvino, Apple Music iri kukura pamwero we5% pamwedzi, nepo Swedish mimhanzi inoshambadzira chikuva, Spotify, iri kukura pamwero we2%. Inofanira kuyeukwa kuti parizvino, Spotify ine 70 mamirioni anobhadhara vanyoreri uye kukura kwayo kubvira pakavhurwa Apple mimhanzi yekushambadzira sevhisi yakawedzera zvakanyanya, ichiva iyo yekumanikidza iyo kambani yakashaikwa kuve mimhanzi chikuva chesarudzo kune ruzhinji rwevanoda mimhanzi vashandisi.