Zvinotaridza kuti chizvarwa chechina cheApple TV, chizvarwa chakatora makore mana kuti chisvike, hachina kuva nebudiriro inotarisirwa neApple, kubvira zvichitangwa, nhamba dzekurerwa dzave kungodzikira. Zvinoenderana neshumo razvino pamusoro penyaya yakaburitswa neParks Associates, mukati mekota yekutanga yegore, Mugove weApple TV musika uri 15%, 4 mapoinzi pazasi penguva imwecheteyo gore rapfuura, iyo yaive ne19% mugove. Iyo Roku chishandiso iri zvakare mutungamiriri wekupatsanura nemusika mugove we37, 4 mapoinzi kupfuura panguva imwecheteyo gore rapfuura, uko mugove wayo waive 33%.
Chishandiso cheAmazon, Fire TV, yaonawo mugove wayo wemusika uchikura kubva pa16% gore rapfuura kusvika pa24% nhasi, inoshamisa 8-poindi inokwira mugore rimwe chete. Asi Apple TV yanga isiri iyo yega set-yepamusoro bhokisi iro rakaona chikamu chayo chemusika chichiderera, sezvo Google's Chromecast yaona kuti mugove wadonha sei mugore rapfuura kubva pa21% kusvika pa18%. Sezvakataurwa naAppleInsider, chidzidzo ichi chakaitwa pakati pevanhu zviuru gumi munguva mbiri idzi pakati pevashandisi vane mudziyo wekutamba zvemukati kuburikidza nekushambadzira.
Mu2016, 36% yevose vakapindura vaive nechishandiso chekushandisa zvemukati kuburikidza nekushambadzira, nepo gore rino, iyo muzana yadzika kusvika ku33%. Zvinotaridza kuti zano raApple rekupa mitambo uye kunyorera pane chishandiso chinonyanya kushandiswa kupedza zvemukati kuburikidza nekushambadzira haasati apedza kupinda mukati mevanhuSezvo mazhinji eakagadzika-epamusoro mabhokisi anowanikwa pamusika anongobvumidza iwe kushandisa mhando iyi yezviri mukati, izvo zviri pachena zvinoguma nemutengo, sezvo iwo ari akadhura zvakanyanya kupfuura iyo yakakosha Apple TV modhi.
