Mazuva ano zvinoita kunge zvisingaite kuti chero kambani iri munyika yehunyanzvi ive nenzira yekutenga Apple panguva yekurohwa kwebhuku rekutarisa, zvisinei zvinhu zvaive zvisina kunyatsofanana mu1996 uye chokwadi ndechekuti aimbova mutungamiri wenyika uye CEO weGeneral Electric. , Jack Welch, aive nemukana mumaoko ake kutenga Apple kwemabhiriyoni maviri emadhora uye vakapotsa mukana.
Ruzivo urwu rwauya kwatiri nekutenda kuna Bob Wright, munyori uyo achangobva kupa bvunzurudzo kuThe New York Post maererano nebhuku rake The Wright Stuff. Nezve kutenga, isu tinofanirwa kuyeuka kuti panguva iyoyo, Apple yaive ichinetseka kuramba ichiyerera Steve Jobs, pamwe nemukuru wayo panguva iyoyo, Michael Spindler uyo akatora iyo kambani kamwechete John Sculley akadzingwa.
Bob Wright, munyori we "The Wright Stuff"
Mune chimwe chezvikamu zvebhuku anotsanangura izvozvo zvakaitika panguva iyoyo mukati meApple ...
“Mutengo waive $ 20 mugove uye Spindler aitsanangura kuti zvainge zvakaoma sei kuti kambani ifambe mugwara chairo nekukasira zvakakwana kugadzirisa mamiriro ezvinhu. Akanga achidikitira kunge anopenga uye munhu wese akati, 'Hatigone kushandisa tekinoroji seizvi. "Tanga tine $ 2 miriyoni yekutenga mukana."
Kutengwa naGeneral Electric kwaizove kwakanyatso shandura nhoroondo yekambani uye ndinoshamisika kana Apple ingadai ichiri iyo kambani iri kana kutora uku kwakaitika. Gare gare gore iro, mushure mekunge GE yaramba kutenga, Apple yakatenga NeXT yemadhora mazana mana nemakumi mana nemanomwe uye Steve Jobs akatora kambani muna 427.
Imwe yemabasa ekutanga eMabasa yaive iPod, iyo yakavhurwa muna 2001 uye ndikamisa nzira yekumberi kwekambani. Iyo iPhone yakatevera muna 2007 uye iyo iPad muna 2010. Ipapo iyo Apple Watch yaizosvika sechigadzirwa chitsva chakatangwa neApple muna2015.
Nhasi, Apple sekambani yakakosha kudarika zvakapetwa izvo zveGeneral Electric.