Internet terevhizheni ine vateveri vazhinji. Zvinofungidzirwa kuti gore rino vanhu vanosvika mamirioni zana nemakumi masere nesere vanozobatana nenetiweki kuti vaone akateedzana, mabhaisikopo kana zvemukati zvakasiyana. Isu tichangobva kuona ongororo ye KuMarketer, uko kunoratidza izvo Vazhinji vashandisi vanoshandisa masevhisi eRoku, Amazon neGoogle sepuratifomu, vachisiya Apple TV mune yechipiri nhanho. Uye zvakare, sezvatichaona pazasi, nepo mamwe masevhisi achikura, mune Apple nhamba yevashandisi inoratidza kukura kwakaderera, kunyangwe iine zero kukura.
Kuburitsa chidzidzo, tinogona kuziva kuti mambo weimba yakabatana achiri iye smart TV. Kugadzirisa imwechete kure kure kune akajairika masevhisi: Netflix, HBO, mahara-kune-mhepo chiteshi, inopfuura zvakakwana Mune manhamba, terevhizheni yakabatana inokwezva makumi mashanu muzana evashandisi. Iyo rondedzero inoenderera nezvishongedzo kubva kuApple TV mhuri. PaApple TV set, vanojoinha Roku, Google Chromecast, Amazon Moto, sezvinhu zvinodiwa zvakanyanya nevashandisi.
Roku ndiye mutungamiri, ine 38,9 Mll. yevashandisi. Google inotevera zvakanyanya Chromecasts pamwe 36,9 Mll. Menduru yesirivheri inotorwa Amazon neMoto TV ine 35,8 Mll. asi nzvimbo dzekukwira (ndicho chishongedzo chakauya gare gare kumusika). Kuenderera mberi nezvechimiro ichocho, zvinogona kupfuudza vakwikwidzi vayo. Mushure mepodium, iyo Apple TV inosvika iine 21,3 Mll. vashandisi uye chikamu chemusika che12%.
Mhedziso yechinyorwa ichi yakajeka: mutengo weApple TV wakakwira kana uchienzaniswa nevanokwikwidza nawo. Ichokwadi kuti chigadzirwa cheApple chakagadzirirwa zvinopfuura zvekungotamba zvemukati, asi mamwe masevhisi akadai semitambo ari kutora nguva yakareba kuti asvike. Maererano Paul verna, eMarketer muongorori:
Apple TV yakachengetedzwa kumashure nekushaikwa kwechinhu chinonakidza chemukati, kushaikwa kwekutsigirwa kweAmazon's burgeoning vhidhiyo yezvinhu, uye mutengo wakakwira zvakanyanya kupfuura vakwikwidzi vayo.
Munguva pfupi yapfuura Apple iri kuhaya nyanzvi yezvinyorwa kubva pamhando yekutungamira, kuwedzera zvemukati papuratifomu yako. Tichaona mumwedzi mishoma inotevera kuti vakatigadzirira.