Mazuva mashoma apfuura takakuzivisa iwe kuti kambani yeSwitzerland Swatch yakakurumidza kunyoresa mutsara wengano unoshandiswa naApple munguva yaSteve Jobs mune ayo Keynotes, «Chimwezve chinhu«. Kufungidzira kwakakurumidza kutanga uye isu takashamisika kuti chii chakapinda nepfungwa dzeavo veSwatch kuti usvike Apple neichi chiito.
Tiri kutaura nezvazvo kubva zvino zvichienda mberi avo vanobva kuCupertino vachange vadzora kushandiswa kwemutsara uyo, kunyangwe nekuuya kwaTim Cook kwave kungoshandiswa mukuratidzwa kweApple Watch, zvirokwazvo vanga varonga kuishandisa pane imwe nguva. Kunyange zvakadaro, Zvinotaridza kuti zvese hazvitaridze sezvaitendwa uye avo vane basa reSwatch vakamhanya kuti vatsanangure chikonzero chaicho chekuti mutsara wakanyoreswa.
Ichokwadi ndechekuti hazvinyatso kujeka kuti zvinyorwa zvemutsara wengano unoshandiswa naMabasa «Chimwezve chinhu»Waive mukana wakachena, asi ndizvo izvo vanhu veSwatch zvavanoda kuita kuti vatende kune nzanga uye kunyanya kune avo veakarumwa apuro. Iyo poindi ndeyekuti apo iye CEO weSwatch yakatsaurirwa kuseka iyo Apple Watch, vamwe vane mutoro vanozvidzivirira pamberi pekunyoresa mutongo, ndosaka Hatigone kunzwisisa kuti nzira dzekutaurirana dzemukati dzerudzi urwu rwepamusoro rwewachi dzakamira sei.
Ngatiendei kune izvo zvatakatarisira. Ivo vanobva kuSwatch vakatsanangura kuti nzira yavanoshanda nayo kunyoresa mamwe mitsara izvo zvichazoshandiswa pamwe neremangwana wachi kuunganidza. Panguva ino tinogona kuona kuunganidzwa kwakafemerwa neshoko centino, vamwe vane hukama na Moitie-Moitie uye ikozvino inofungidzirwa kuunganidzwa isina kuona mwenje une hukama nemutsara Chimwezve chinhu.
Zvino mutsara Chimwezve chinhu Izvo hazvina kusarudzwa kuve zvine hukama neApple uye nekudaro kutora mukana wevezvenhau kudhonza kwazviri, ndizvo zvakatsanangurwa neSwatch. Icho chirevo icho maererano navo chaicho chakatorwa kubva mufirimu noir nekuti chaizvo muunganidzwa wake mutsva uri kuzofemerwa nerudzi urwu rwe cinema.
Chokwadi ndechekuti sekureva kwavo chirevo chambotaurwa chinoshandiswa mune dzakateedzana Inspector Columbo, iyo muSpain yakashandurwa saLieutenant Colombo ndosaka vakanyoresa. Nekudaro, nzvimbo yacho haina hwaro nekuti kana isu tikatarisa nguva iyo firimu noir inofanirwa kuoneka, yakatanga muna 1930 ikapera muna 1950. Zvisinei, iyo Columbo nhepfenyuro yakatanga muna 1968 uye ikapera muna 1991 saka yaisagona kuiswa mukati menguva yemufirimu noir.
Muchidimbu, vakaedza kutsanangura chiitiko chichava nemhedzisiro. Tichaona kana pakupedzisira iyo Apple Watch iri toyi sekutaura kwa CEO we Swatch uye kana Apple inomira kuti ipe mhinduro ine simba kune veSwitzerland.
Haina musoro kana muswe. Nyika ino iri kuwedzera kugwinha mukushaikwa kwayo kwepfungwa; Kana tikazviisa seizvi, ndiani akashandisa chirevo icho kekutanga? Chirevo chinowirirana icho isu tese takashandisa nekushandisa kazhinji. Uri kuenda kurambidza kushandiswa kwayo? Vachakumbira muripo pazviri? ...
Zuva rega rega rinopfuura ini ndinoona maitiro ebhizinesi akavakirwa zvakanyanya pakurova makwikwi, pane kuzvipira ivo pachavo kuhunyanzvi uye mhando yechigadzirwa.