Haisi chakavanzika chekuti mushure mekushamisa kwekutanga boom, Kutengesa kweApple Watch hakuna kukosha kana kuti kwakanaka semahofisi eCupertino angade uye ivo vanotoedza kutiita kuti titende nekuramba tichiratidza tariro.
Humbowo hukuru hweizvi hausisiri iwo manhamba anoratidza mamiriro aya, asi chokwadi chekuti kambani inosanganisira kutengesa kweApple Watch muchikamu che "Zvimwe zvigadzirwa". Apple Apple ingadai isina chikamu chayo kuratidza kutengeswa kwayo kana yaive budiriro huru?
Apple Watch inorasikirwa nezvikamu zviviri kubva muzvitatu zvemugove wemusika pakati pezvimwe zvinopfeka
Pakati pemwedzi gumi nembiri yekupedzisira, pakati pechetatu chegore ra2015 nekota yechitatu ya2016, Apple Kuona kutengesa kwadonha neinoshamisa 71% kuenda kubva pamamiriyoni matatu emamiriyoni euniti akatengeswa kusvika pamamirioni 3,9 chete pakati pemwedzi waChikunguru kusvika Gunyana. Nezvo, mugove wemusika weApple Watch mukati meiyo nharaunda yakakura yezvipfeko zvinopfeka kana kupfeka (inosanganisa ese ekutanga ekupfeka uye mawadhi akangwara) yakadzikiswa kubva pa17,5% kusvika pa4,9%, Yakafambiswa naFitbit, Xiaomi naGarmin.
Idzi ndidzo mhedziso huru dzakasvitswa mumushumo uchangoburwa wakagadzirirwa nekambani yekuongorora yemusika IDC, ichiratidzawo izvo vashandisi vanofarira madhiraivhu ekupfeka, anotarisa pane zvinoitwa nemuviri uye zvakachipa pane emawadhi emawadhi kufanana neApple Watch.
Kunyangwe ichichengetedza hutungamiriri pakati pemawatch akangwara
Chirevo chitsva cheIDC, zvakadaro, chinoratidzawo izvozvo Apple Watch inoenderera mberi nekubata hutungamiriri seyekutengesa zvakanyanya smartwatch ine 40% mugove wemusika, izvo zviri pachena kuzorodza kukambani, kunyangwe hazvo nenyaya yekuti nenhamba dzichangoburwa hazvikwanisi kupinda mune runyorwa rwezvipfeko zvishanu zvinotengesa zvakanyanya.
Imwe yelime uye imwe yejecha, uye isu hatifanire kukanganwa kuti zvakasiyana kwazvo kuenzanisa manhamba eApple Watch neaya mamwe emawadhi akangwara, pane kuzviita nemusika wese unosakika wemidziyo, patinowana mhando dzezvishoma anopfuura makumi gumi emadhora kusvika kumazana emadhora (kana maeuro).
Aya ndiwo maratidziro anopfeka echikamu chemidziyo
Nekudaro, mukati mehurongwa hwemusika uyu wakapamhama, Mhedziso simba inobatwa neanonzi ekutanga mapfekero, ndiko kuti, mabhandi echiwoko akaenzana akatsaurirwa kudzora nekutarisa kurovedza muviri, zvakachipa kwazvo.
Fitbit inochengetedza chinzvimbo chayo chehutungamiriri nekukura kwe11% pakati penguva dzambotaurwa, dzabva pa21,4% yemugove wemusika kusvika 23% nhasi.
Chechipiri tinowana Xiaomi uye yayo Mi Band, yakachipa kwazviri, kunyangwe kuvapo kwayo kuri kusingachinjiki, kubva kubva pa16,4% kusvika kune yazvino 16,5%.
Inotevera, munzvimbo yechitatu, Garmin, iyo zvakare yakawana kukura kwegore-ne-gore, mune iyi nyaya ye12.2%.
Uye aya ndiwo masviriro atinoita apuro, pachinzvimbo chechina, iye chete mutengesi akaona kudonha mukutengesa pakati pechetatu chegore ra2015 uye chikamu chechitatu cha2016. Kunyanya, IDC inofungidzira kuti 71% yakaderera Apple Watch yakatengeswa kupfuura yaakawana panguva imwe chete muna 2015.
Kucherechedzwa kusimbisa maitiro
Zvino, aya manhamba ane "asi", kubvira Apple Watch Series 2 yakatangwa pakupera kwaGunyana, saka kukanganisa kwekutengesa kwayo hakucharatidzike muchidzidzo ichi. Pakati pevhiki pamberi pekutanga kwechigadzirwa chitsva zvine musoro kuona kudzikiswa kwekutengesa, sevashandisi vazhinji vatove kuda kumirira chizvarwa chitsva.
NeApple Watch Series 2 uye watchOS 3, kambani yakaedza kumisa zvipingamupinyi zviviri zvinonzi neIDC ndizvo zvipingamupinyi zvikuru pakuona: chimwe chinwiwa "chekare" uye chimiro chisina kujairika. Nekudaro, sezvatakataura, kuvhurwa kwayo pakupera kwekota hakubvumidze mhedzisiro yayo kuti iratidzwe muhuwandu hwayo, saka tichafanirwa kumirira iyo data ine chekuita nekota yekupedzisira ya2016 kuti ive nechiratidzo chaicho.
Zvakadaro, maitiro ari pachena uye haasiye nzvimbo yekukahadzika: vashandisi vanosarudza zvakapfeka zvekutanga kana isu tichitaura nezvewadhi dzakangwara, kunyangwe iyo Apple Watch ichirasikirwa nekutengesa, uye yakawanda, inochengetedza hutungamiriri.
