PaJune 30, 2015, iyo yekumhanyisa mimhanzi sevhisi yekambani yeCupertino, Apple Music, yakazvarwa. Mushure memwedzi mitatu yekutanga umo chero mushandisi akanakidzwa nebasa remahara, nguva yechokwadi yakasvika: ndiani anga achida kubhadhara? Kwaive kubudirira here kana kukundikana? Zvingave zvinomira kune wamasimbaose Spotify?
Panguva ino mhinduro inoita kunge yakajeka: Apple Music haina kumira kuona kuti nhamba yayo yekubhadhara vanyoreri inowedzera sei. Iine chirongwa chemhuri chinonaka (vanosvika vatanhatu vanonyorera maeuro e14,99 chete pamwedzi) kana nechipo chevadzidzi veyunivhesiti (chirongwa chega pamutengo wehafu chete ma4,99 euros pamwedzi), Apple Music Yakatopfuura mamirioni makumi mavirinhamba yevanonyoresa, sezvakataurwa naEddy Cue nezuro husiku. Zvisinei, kambani haina kufara.
Apple Music: 20 mamirioni uye kukura kunoenderera
Apple Music izvozvi ine "zvakanaka zvakapfuura mamirioni makumi maviri" subscribers. Ichi ndicho chirevo chakataurwa nemukuru wekambani Eddy Cue apo vaipinda muRecode Media Conference nezuro manheru.
Cue atsanangura kuti sevhisi Apple Music inoramba ichikura, asi akataura zvakare kuti Apple haina kugutsikana nepane manhamba aripo uye zvichidaro, icharamba ichishanda kuitira kuti nhamba dzirege kumira kukura.
Rimwe rerime uye rimwe jecha. Apple Music yakura muhuwandu hwevabhadhariri vakabhadharwa pamhanho inoshamisa, ichisvika kumakota ayo mukwikwidzi wayo mukuru, Spotify, akatora makore kuita. Kunyangwe ichokwadi zvakare kuti kwaive nedzimwe nguva uye masevhisi ekushambadzira (mimhanzi kana vhidhiyo) anga asina kunge akapararira sezvaari nhasi. Chero kambani yaizopa chero chinhu kuvhura sevhisi iyo, isingasviki makore maviri, yaive nevamiririri makumi maviri emamiriyoni avo, mwedzi nemwedzi, vanobhadhara mubhadharo wavo "zvechitendero." Asi Apple inoda zvimwe.
Kune rimwe divi, uye sezvanga zvakajairika mukambani kwenguva yakareba, Eddy Cue anotipa nhau dzakanaka (iyo super pfupiso), asi haina kupa yakatarwa nhamba yevanyoreri vane Apple Music parizvino. Cue inozvimisikidza pachayo kutaura kuti sevhisi ine "zvakanaka zvakapfuura mamirioni makumi maviri" (apfuura mamirioni makumi maviri, akadaro).
Zvita Zvita, Apple yakazivisa kuti Apple Music yakanga yatosvika vanyoreri mamirioni makumi maviri, saka chokwadi chekuti sevhisi yave nemamiriyoni makumi maviri "yapfuura", mwedzi yakati wandei gare gare, chingave chimwe chiitiko chinoshamisa mukushanduka-shanduka zvimwe chete. Pakutanga, munaGunyana, kambani iyi yakanga yazivisa kuti yakanga yasvika kunyoresa mamirioni e19.
Iyi shanduko yeruzivo inoita kuti ndifunge kuti, kunyangwe yakanyanyisa kupfuura mamirioni makumi maviri ekunyorera vanyoreri, zvakadaro yaisazosvika mamirioni makumi maviri nerimwe, saka kukura, pamwe, kwaigona kunge kwakadzikira. Uye pamwe zvakare, ichi ndicho chikonzero nei iyo kambani, kunyangwe paine mhedzisiro yakanaka manhamba, isiri kufara sezvavanofanira kuve.
Uye mune izvi tsinga, Eddy Cue akatsanangurawo kuti kunyangwe Apple Music iri kukura, kambani haina kugutsikana nebasa panguva ino uye inoona nzvimbo ye "exponential" kukura. Cue akataura izvozvo vakakomberedza mamirioni zana vanhu parizvino vakanyoreswa kumimhanzi inoyerera, asi huwandu hwevanhu vanoteerera mimhanzi hwakanyanya kwazvo kupfuura izvozvo.
Vakasarudzika "havambofi vakanaka mukufamba kwenguva"
Cue akabvunzwawo nezvekuedza kwaApple kuwana kodzero dzakasarudzika, idzo dzakatsanangurwa nemukuru wacho kodzero dzekushambadzira dzakasarudzika dzakanyanya zano rekusimudzira pane kufamba kwenguva refu yevaimbi. Muchokwadi, Cue akasvika pakutaura izvozvo zvakasarudzika "hazvimbofi zvakanaka mukufamba kwenguva" yeindasitiri yemimhanzi.
Cue akatsanangura izvozvo chikamu chehurongwa hwaApple haisi yekuona kodzero dzakasarudzika, asi shanda nevatambi kubva pakutanga kusvika pakupedzisira, sezvaakaita naChance the Rapper naDrake, pakati pevamwe.
