Gore rega rega mushure mezhizha, vakomana veCupertino vakaronga akateedzana emakonzati muLondon, uko kwaizounzwa maartist akakosha enguva kuti varidze dzimwe dzenziyo dzavo. Kubva muna 2015, Apple yakachinja zita reTunes Music Festival kuApple Music Festival, kuitira kusimudzira, kunyange zvakanyanya kana zvichibvira, yayo nyowani yekushambadzira mimhanzi sevhisi. Asi maererano neMusic Bhizinesi Pasi Pose mutambo uyu wasvika kumagumo uye gore rino hauchazoitwe. Gore rega rega pakati paAugust, takatanga kuzivisa zita revanyori vaizove chikamu chechiitiko ichi uye sekuona kwaunoita hapana kana nguva takambozvitaura nezvazvo.
Sekureva kwechinyorwa ichi, Apple inoda kutarisa kune mamwe marudzi ekushambadzira kusimudzira ayo ekushambadzira mumhanzi sevhisi, kungave kuburikidza nekushanya kwemakonzati evakuru maartist, kuburikidza nematanho akasarudzika uye kubheja pane maartist matsva atinogona kuwana muApple Music Up Inotevera chikamu. . Muhupenyu hwake hwese, uyu mutambo wemimhanzi, uyo yaive yakasununguka kuwana kune vagari veUK yapfuura munzvimbo nhatu. Yakatanga kuitirwa kuInstitute of Contemporary Art muLondon. Gare gare akapfuura neyakare mitambo yemitambo iri muCamden Town inonzi KOKO.
Iwo ekupedzisira edhisheni akaitirwa kuRoundhouse Theatre muLondon. Vamwe vevaimbi vakapfuura nepakati pegore rino gore rapfuura vaive: Alicia Keys, Bastille, Britney Spears, Calvin Harris, Chance The Rapper, Elton John, Michael Bublé, OneRepublic, Robbie Williams uye The 1975 Nekuvhurwa kweApple Music, mu kuwedzera pakushandura zita remutambo, Apple inogumira kuona kweaya makonzati kune vanyoreri veiyi mimhanzi sevhisi mukutenderera, kana mushanduro dzakapfuura zvaigona kunakirwa zvakananga kubva kuApple TV.