Maanta oo kale maanta oo kale 24-Ogast, 2011, Steve Jobs si hufan uga tegey xilkiisii sida Agaasimaha Apple isagoo usha ku wareejinaya agaasimaha guud ee hada Tim Cook. Falanqeeyayaasha iyo isticmaaleyaashu waxay saadaaliyeen, horeyba dhacdadan kahor, burburka Apple ee xilligii labaad ee shaqooyinka, si kastaba ha noqotee, tani ma ahayn kiiska oo Cook wuxuu ogaa, qaabkiisa, kaliya maahan inuu ilaaliyo oo uu kordhiyo guusha shirkadda, laakiin sidoo kale dib uma jeedinayso dhinacyo muhiim ah oo ka mid ah. Shalay, majaladda sharafta leh TIME, ayaa soo saaray maqaal aad u xiiso badan oo uu ku saxeexan yahay Victor luckerson hoosta cinwaanka "4 Siyaabood Oo Tim Cook Uu Ugu Beddelay Apple Maamulaha Guud" taas oo uu ka turjumayo sababta kuwa sidan u fikiray ay ugu qaldeen saadaalkooda.
4 siyaabood oo Tim Cook u badalay Apple oo ah CEO
Saddex sano gudahood, Cook wuxuu muujiyey khaladka ay kuwa isaga ka shakisan ku dhaceen; Hadiyadaha sanadguurada Cook ayaa timid toddobaadkan markii saamiyada shirkaddu ay gaareen heerkii abid ugu sarreeyay. Qiimaha saamiga cusub ee guuleystey wuxuu muujinayaa in maalgashadayaashu ay aaminaan kuwa Tim Cook ayaa qabanaysa.
Kaliya Cook ayaa aadi kara Shiinaha
Jobs waligaa cag ma dhigin Shiinaha, tani waxay ahayd hawsha Cook maadaama uu ahaa sarkaalka howl-wadeenka shirkadda ka hor Steve Jobs lagu qasbay inuu shaqada ka tago sababo la xiriira heerka sare ee xanuunkiisa. Tan iyo markii uu ahaa agaasimaha guud, Cook wuxuu qaatay talaabooyin badan oo gacan qabasho ah dalka ugu dadka badan adduunka isagoo booqday marar badan, la kulmay madaxda dowladda, iyo baaritaanka warshadaha halka ay ka soo baxaan alaabada Apple. Socdaalka Fruit of Cook ayaa ah heshiiskii sanadkii hore lala galay shirkada China Mobile oo ah shirkada ugu weyn aduunka ee ka shaqeysa mobilada si ay u qaadato iPhone-ka. Diiraddii uu u saaray dalka ayaa mira dhal noqotay. Shiinaha hadda waa suuqa ugu koritaanka badan Apple ee iibka, illaa iyo hadda, wuxuu soo saarayaa $ 5,9 bilyan oo dakhli rubuc ah.
Shaki kuma jiro [Cook] inuu aqoonsan yahay xaqiiqda ah in Shiinuhu noqonayo lambarka koowaad ee Apple ee suuqaayuu yidhi falanqeeye Thomas Husson.
Heshiiska Shiinaha ee Mobaylku wuxuu u keenay Apple faa'iidooyin aad u ballaaran
Miyuu "gaadhay" saamiyada Apple iyada oo loo marayo dib u iibsiga saamiga
Maalgashadayaasha muddada-dheer ayaa dalbanayay Apple isticmaalka wanaagsan ee $ 160 bilyan oo kaash ah oo ay ku keydsanayd. Waqtigaas, Shaqooyinka ayaa iska indha tiray soo jeedin ka timid Warren Buffet si loo bilaabo barnaamij ka mid ah share buyback, laakiin Cook ayaa bilaabay qorshe aad u badan oo dib loogula soo noqonayo saamiga si loogu dalbado $ 90,000,000,000 saamiyada shirkadda. Maalgashadayaashani waxay qanciyeen iyagoo lacag galiyay jeebkooda, iyo sidoo kale hagaajinta muuqaalka maaliyadeed ee shirkadda iyagoo kordhinaya dakhliga soo gala qayb kasta. Qorshaha dib u iibsiga saamiga, oo la kordhiyay horaantii sanadkan, ayaa ka caawiyay saamiyada Apple inay isu soo baxaan bilihii la soo dhaafay ka dib markii ay ka dhaceen meeshii ugu sarreysay bishii Sebtember 2012 Xaqiiqdii, sida laga soo xigtay Bloomberg, 25% dakhliga ay shirkaddu heshay saamiga saamigeeda tan iyo markii ay iibsatay $ 18 bilyan oo saamiyadeeda ah.Waxay noqotay soocelintii ugu fiicneyd ee abid la arko kadib saamigii dib loo iibsaday.
Kaladuwanaanta Badeecadaha Apple
Qeyb ka mid ah guusha maaliyadeed ee Apple waxay ka timid xaqiiqda ah inay soo saarto noocyo kala duwan oo alaab ah oo si ballaaran loo iibiyo. Cook Istaraatiijiyaddan xoogaa way leexisay iyadoo la soo bandhigayo noocyo kala duwan oo ku saabsan iPad (iPad Mini) iyo iPhone (iPhone 5c) oo u adeega waxoogaa ka jaban beddelka qalabka calanka Apple. Apple kama aysan jarin iibka shaqsiyadeed ee gudaha khadadka iPad iyo iPhone, laakiin sida laga soo xigtay shirkadda suuqgeynta moobilada ee Fiksu, iPad Mini wuxuu ahaa iPad-ka labaad ee ugu isticmaalka badnaa illaa bishii Abriil. Ka sii cajiibsan iibka ayaa ah xaqiiqda ah in Cook uu awood u yeeshay in uu ilaaliyo saamiyada Apple si heer sare ah iyada oo lagu darayo kharashyada wax soo saarka cusub.
Shaqooyinku waxay qabteen waxbadan oo ka mid ah culeyska culus ee soo saaraya alaabada sida iPad iyo iPhone [laakiin] Cook wuxuu awood u yeeshay inuu ballaariyo baaxadda alaabooyinkaas, isagoo hagaajinaya faa'iidadaayuu yidhi Bill Kreher, oo ah khabiir falanqeeya saamiyada shirkadda Edward Jones.
iPad Mini iyo iPhone 5C
Kordhinta Haysashada Apple iyo Isbahaysiga
Apple waxay sameysay wax yar oo iibsasho ah xilligii Jobs, oo iyagu guud ahaan way yaraayeen. Cook si kastaba ha noqotee, wuxuu iibsaday 23 shirkadood tan iyo markii uu xafiiska qabtay, sida ay sheegtay Crunchbase. 3 bilyan oo doolar oo Apple ay ku bixisay Beats Electronics-ka ayaa loo arkay "inay cadeyn u tahay in Apple lumisay hal-abuurkeedu." Iibsashada ayaa inta badan muujisay taas Cook kama cabsanayo inuu caawimaad ka raadsado meel ka baxsan xaruntiisa Cupertino. Wixii caddayn dheeraad ah, tixgeli iskaashiga dhowaan la shaaciyey ee Apple ee nemesis-kii hore ee 'IBM' si aad u keento qayb ka mid ah barnaamijyada ganacsiga ee iOS.
Ha khaldamin, maalgashadayaashu wali waxay ku qaylinayaan Cook si ay u bilaabaan badeecad cusub oo carqalad ah sida iPhone ama iPad mar ay ahaayeen. Xanta ayaa ku adkaysanaysa in Apple ugu dambayn ay bilaabi doonto a iWatch, ama laga yaabee in lacagta TV-ga la bixiyo si loogula tartamo fiilada. Waqtigan xaadirka ah, inkastoo, iibka iPhone kor u kacayo iyo jeebadaha maalgashadayaasha oo lagu buuxiyay saamiga iibsiga, Wall Street waxay umuuqataa inay ku faraxsantahay rikoodhka rikoorka Apple.
Waxaad haysataa Steve Jobs, oo ahaa hal-abuure, aragti-dheer, oo waxaad kaloo haysataa Tim Cook, oo ah maamule wanaagsan oo shirkadda ah iyo fuliya aad u wanaagsan,Kreher ayaa yidhi.
FIIRO GAAR AH: Maqaalkani waa daabacaad la turjumay oo ah maqaalka asalka ah ee lagu daabacay joornaalka TIME oo cinwaankiisu yahay "4 Siyaabood Oo Tim Cook Uu Ugu Beddelay Apple Maamulaha Guud"; dhammaan tarjumaadaha halkan lagu muujiyey waa midhihii Victor Luckerson, qoraa isku mid ah. Waxaad ka akhrisan kartaa qodobka oo buuxa oo asal ah (Ingiriis) Halkan.
Miyaad ku raacsan tahay dulmarkan guud Apple hadda sidii hore ma ka fiican tahay? Maxay yihiin isbeddelada ay soo bandhigeen Tim Cook ma ahaayeen kuwa saxda ah?
