Apple waxay kasbatay Boqortooyada Midowday bilowgii farsamada codka codIQ, sida lagu sheegay warbixin ay soo saartay 'Financial Times'. Afhayeen u hadlay shirkadda Cupertino ayaa leh xaqiijiyay iibsiga halkaas oo bayaan lagu sheegay in "Apple ay iibsato shirkado tiknoolajiyad yar yar waqti ka waqti, badanaana kama hadasho ujeedadeena mustaqbalka ama qorshayaasheena."
Laakiin ma aha wax adag in la qiyaaso waxa Apple ku keydsan tahay tiknoolajiyada noocaas ah ee VocalIQ. Shirkaddu waxay isticmaashaa mashiinka barashada in la dhiso caawiyeyaasha wada hadalka hadalka la mid ah kuwa lagu arko filimada sida Iron Man. Apple muddo dheer ayey xiiseyneysay meeshan, sida lagu muujiyey soo bandhigida Siri sanadkii 2011.
In kasta oo mashiinka VocalIQ iyo teknolojiyadda barashada farsamaynta hadalka lagu dhex dari karo aaladaha guryaha, haddana shirkaddu waxay diiradda saartay ugu horreyn codsiyada baabuurta. Tan waxaa ka mid ahaa wadashaqeyn ay la yeelatay shirkadda General Motors. VocalIQ waxay isku sifeysay inay tahay "nidaamka hadalka hadalka" (xoogaa isku dhafan), iyo nidaamkan gawaarida lagu hago ayaa ka hor istaagi kara darawalka inuu ku mashquulsanaado shaashadaha. Tiknoolajiyaddeeda is-barashada waxay u oggolaaneysaa wadahadal dhab ah oo u dhexeeya aadanaha iyo wax kasta oo ku xiran internetka, sida VocalIQ uu leeyahay.
Waxaa laga yaabaa in xitaa ka sii xiiso badan tahay taas codIQ waagii hore waan ogahay la xidhiidha oo ay la socdaan General Motors iyo soosaarayaasha kale si ay ugu hirgeliyaan tikniyoolajiyaddooda cod ee baabuurta. Apple hadda waxay bixisaa barxad baabuur loo yaqaan Riwaayad, iyo xanta ayaa leh inuu ku shaqeynayo gaari koronto, weyn 'Mashruuca Titan'ka yimid Apple.