Waa sir qarsoodi ah in Apple ay ka shaqeyneyso adeeg muuqaal ah oo fiidiyoow ah, adeeg si rasmi ah loo soo bandhigi karo 25-ka Maarso, sida laga soo xigtay ilo kala duwan. Laakiin ma aha kan kaliya ee weyn wuxuu kaloo qorsheynayaa inuu quusto adeegga VOD, Maadaama Disney sidoo kale ku dhawaaqday wax yar sanad ka hor inay raacdo isla wadadaas.
Dhibaatada uu wajahayo agaasimaha Disney Bob Iger ayaa ah inuu u badan yahay in lagu qasbi doono ka tag booskaaga guddiga Apple sababo la xiriira khilaaf daneed, Sida laga soo xigtay Bloomberg, in kasta oo ay sidoo kale suurtagal noqon lahayd in labadooduba ay gaaraan heshiis in la wadaago waxyaabaha, wax aad ugu fiicnaan lahaa Apple laakiin aan aad ugu badnayn Disney.
Sifiican ugama qaban laheyd Disney maxaa yeelay shirkada ku saleysan Cupertino waxay leedahay mashaariic maqal oo kala duwan oo qaab taxane ah iyo filimaan ah laakiin waxaas oo dhan waxay gaar u noqon doontaa barnaamijka Apple. Intaa waxaa sii dheer, Disney waxay dooneysaa inay ku bixiso dhammaan buugyadeeda ballaaran oo keliya barnaamijkeeda (Star Wars, Marvel ...).
Bob Iger wuxuu ahaa saaxiib aad ugu dhow Steve Jobs. Sagaal sano ka hor, waxay ahayd shirkaddii ugu horreysay ee Hollywood ah ee ka soo qaybgasha bandhigga Apple si loogu dhawaaqo inay ku iibin doonto labada filim iyo taxanaha telefishanka iTunes.
Sida laga soo xigtay John Coffee, agaasimaha Xarunta Maamulka Shirkadeed ee Dugsiga Sharciga ee Columbia, Disney iyo Apple ayaa laga yaabaa inay ku qasban yihiin "Aqoonsiga inay noqon doonaan tartamayaal firfircoon mustaqbalka dhow."
Haddii Bob ugu dambeyntii ka tago guddiga maamulka, ma noqon laheyd marki ugu horeysay ee sarkaal sare oo tiknoolajiyad lagu qasbo inuu sidaas sameeyo khilaaf daneed awgood. Eric Schmidt-ka Google wuxuu ka soo shaqeeyay guddiga maamulka Apple intii u dhaxeysay 2006 ilaa 2009, markii lagu qasbay inuu iska casilo "xifaaltanka sii kordheysa ee u dhexeeya labada shirkadood iyo Schmidt ee isku dhacyada xiisaha leh." .