Podcasts had iyo jeer waxay ahayd tixgeliyey aad u nicheSi kastaba ha noqotee, sanadihii la soo dhaafay, iyo gaar ahaan xiisaha ay muujiyeen Spotify, iyagu waa amarka maalinta oo dhammaan shirkadaha, marka laga reebo Microsoft iyo Facebook, ayaa ku sharxaya iyaga.
Shirkaddii ugu dambeysay ee ku soo boodda boodhadhka 'podcast bandwagon' waa Amazon, oo dhowr toddobaad, horeba waxay leedahay barxad u gaar ah, madal u baahan maalgashi si loo ballaariyo tirada cinwaanada hadda la bixiyo. Waa maxay? Aad ufudud, iibsashada aalado kale oo horeyba loo aasaasay.
Tan iyo bishii Sebtember ee la soo dhaafay, barnaamijka 'Podcast platform' ee Amazon ayaa horeyba loo heli karaa, inkasta oo hadda kaliya Mareykanka iyo Boqortooyada Ingiriiska, oo leh dhowr darsin cinwaan, oo ah, oo keliya Ingiriisiga, markaa waxaa laga heli karaa oo keliya dalalkan.
Horraantii Noofambar, Bloomberg ayaa sheegtay in Apple ay wadahadallo la leedahay soo iibso barnaamijka Wondery podcast, iibsi taas waxay ku lug yeelan doontaa maalgashi u dhexeeya 300 iyo 400 milyan oo doolar. Shirkadaha caalamiga ah ee Sony ayaa sidoo kale xiiseynayay iibsigan, laakiin ilaa iyo hadda wax kale lama oga, ugu yaraan illaa iyo hadda.
Sida laga soo xigtay The Wall Street Journal, Amazon waxay wadahadal kula jirtaa Wondery si loogu iibsado $ 300 milyan. Sida laga soo xigtay wargeyskan, waa fursad aad u fiican shirkad kasta oo tikniyoolajiyadeed ah oo dooneysa inay soo gasho adduunka Podcasts si ay sidaas u sameyso, maadaama ay heysato tiro badan oo ah podcasts gaar ah iyo dhagaystayaal bil kasta ka badan 8 milyan oo isticmaaleyaal ah.
Haddii hawlgalku ugu dambayntii la rasmiyeeyo, Amazon wuxuu la joogi lahaa mid ka mid ah shirkadaha Apple waxaad u baahan tahay inaad dib u soo celiso barnaamijkaaga Podcast, oo ah barxad sannadihii la soo dhaafay si dhib yar uga heshay shirkadda, taasoo keentay barnaamijyo badan inay u haajiraan goobo kale oo bixiya hababka lacag-ururinta, dalab ka yimaada soo-saareyaasha maaddooyinka dhowr sano taasna weligeed ma dhicin.
