Iibinta AirPods uma fiicna sidii markii hore loo maleeyay

airpods

Ilaa maantadan la joogo, waxaa jira taageerayaal badan oo Apple ah oo wali sugaya fursadda ay ku helaan dhago-fur AirPods Waana in kastoo ay la kulmeen dib u dhac ku yimid in la iibiyo, duruufo jira awgood oo aanan wali ogayn, markii la geeyo iibka waxaan awoodnay inaan aragno sida saacado yar Apple u sudhay "la iibiyay" saxiix ilaa lix toddobaad oo waqti ah si aad u dirto keyd cusub.

Waxaas oo dhami waxay naga dhigi karaan inaan ka fikirno in ganacsiga kumbuyuutarradan casriga ah ee shirkadda tufaaxu ay yihiin kuwo ku guuleysanaya iibka, laakiin qaar ka mid ah falanqaynta dhinac saddexaad waxay soo jeedinayaan in wax kasta oo dhalaalayaa aysan dahab ahayn oo AirPods uusan iyagoo wada leh saamiga suuqa oo markii hore iyaga lagu soo kordhiyay. 

Sida muuqata Sirdoonka Garsoorka la daabacay waqtigaas inta udhaxeysa samaacadaha dhegaha ee Beats iyo AirPods, Apple lahaa wadarta 40% wadarta saamiga suuqa, taas oo macnaheedu yahay, qiyaas ahaan, nus ka mid ah dhammaan sameecadaha dhagaha ee adduunka lagu iibiyo waxaa iska lahaa Apple. Si kastaba ha noqotee, latalinta suuqa ee NPD ayaa cadeeyay in tirooyinkan la helay iyadoo la tixgelinayo kaliya wax iibsiga laga sameeyay internetka, isagoo iska dhaafaya iibsiyada lagu sameeyo dukaamada jirka. 

Haddii iibsiga dhaqameed ee labada nooc ee sameecadaha la tixgelinayo, waxaan lahaan lahayn in iibka nooca Beats uu gaari doono 26% saamiga suuqa halka midka AirPods uu yeelan doono 3% yar. Taasi waa sababta aan uga hadli karno Apple oo rajeyneysa iibin badan oo ka mid ah AirPodskeeda cusub, laakiin isla mar ahaantaana waxa ay tahay inaan tilmaanno ayaa ah inay iyagana ka gaabiyeen keyd la’aan awgeed meelkasta oo hada laga heli karo awgeed.

Aragtidayda hoosaysa, waxaan wajahaynaa badeecad aysan keedkeedu xasilooneyn sidaa darteed waxaan horeyba u raadineynaa bal inay suuqa ku laheyd qeybteeda iyo in kale. Maxay tahay in shirkadaha falanqaynta suuqa ay sameeyaan waa inay sugaan Apple inay buuxiso bandhigyada cutubyada AirPods, iyo marka iibku socdo waxqabadka buuxa, samee lambarro.