Mid ka mid ah afartii meelood ee dhagaha wireless-ka la iibiyaa waa AirPods

Sameecadaha dhagaha ayaa noqday mid ka mid ah hadiyadaha xiddigaha ee Kirismaska. Mana aha oo kaliya xisbiyadii la soo dhaafay, haddii aysan ahayn sanad joogto ah sanadba sanadka ka dambeeya. Taasi haddii, inkasta oo ay sicirkeedu sarreeyo tiknoolajiyadda darteed, dad badan oo isticmaala ayaa dooranaya nooca wireless-ka. Dhowr sano gudahood, marka laga reebo qaar ka mid ah, aqlabiyadda badan ma lahan wax fiilo ah.

Laakiin markan, waxaa suuqa ku jira "marti" cusub oo jabineysa tirooyinka iibka ee dusha sare. Sidee bay noqon kartaa si kale, sameecadaha dhagaha cusub waa Apple AirPods cusub.

Sida laga soo xigtay daraasad dhowaan lagu sameeyay mid dhexdhexaad ah oo Mareykan ah, suuqa gudaha 75% iibku waxay ahaayeen moodello wireless ah taariikhaha kirismaska, marka la barbardhigo 50% sanadkii 2015 taariikhahaas. Ilaa maanta, suuqa waxaa hogaaminayay Beats, oo leh 24,1%, waxaa ku xigay Bose.

Laakiin sidee ayay Apple iyo AirPods saameyn ugu yeeshaan suuqan? Kadib muuqaalka AirPods, 25% ee sameecadaha dhagaha la gato waxay ahaayeen AirPods cusub. Dhinaca kale, kan ugu khasaaray ayaa ah hogaamiyaha suuqa Beats, oo wali kusii jira 15%. Si kastaba ha noqotee, xusuusnow in Beats ay heshay Apple bishii Maajo 2014, sidaa darteed, lShirkadda tufaaxa ayaa ah 40% suuqa.

 Maalintii la bilaabay AirPods, Diseembar 13, waxaa jiray toban laab ka badan iibinta maalintii ka horreysay, oo ka sarreysa iibka Jimcaha Black ama Isniinta Cyber.

Isla daraasadda ayaa muujineysa taas 85% kuwa wax iibsada ee AirPods waa rag halka 35% ay yihiin dhalinyaro Millennials ah. Haweenka iibsaday sameecadaha dhagaha, da'da wax iibsigu way ka badan tahay, maadaama 44% ay ka weyn yihiin 50 sano jir.

Sababtoo ah la'aanta tirooyinka rasmiga ah, xogtan lama barbar dhigi karo xogta dhabta ah, illaa hadda waxaan haynaa oo keliya bayaanka uu soo saaray Tim Cook oo tilmaamaya in samaacadaha dhagaha ay guul weyn gaareen.