Doorka haweenka ee adduunka shaqada ayaa si aad ah u horumarsan sannadihii la soo dhaafay, noqday mas'uuliyadaha jagooyinka sii kordhaya shirkadaha dhexdooda. Si kastaba ha noqotee, inta lagu gudajiray 70s iyo 80s tani may ahayn kiiska waxayna u baahdeen inay soo bandhigaan sifooyin ka badan ragga si ay ugu shaqeeyaan xilal isku mid ah
Steve Jobs waqtigiisii NeXT iyo ku laabashadiisii Apple wuxuu door muhiim ah ka ciyaaray sidii loo gaari lahaa sinnaanta jinsiga, iyadoo la tixgelinayo kaliya awoodda shaqsiyeed ee ay ku fulinayaan shaqadooda iyadoo aan loo eegin jinsiga. Isku dhacani wuxuu si fool-ka-fool ah ula galay xilligan xaadirka ah wakhtigaas, taas oo ah, in ninku maamulo jagooyinka mas'uuliyadda dumarka gadaal u mariya.
Munaasabad loogu magac daray "Casharradii laga bartay Haween Xoog leh oo la shaqeyn jiray Steve Jobs," by Kooxda Wadajirka ah waxaana martigeliyay Andy Cunningham oo ah shaqaaleeyihii hore ee Jobs. Waa miiska wada hadalka halkaasoo dumarka leh jagooyin muhiim ah oo lashaqeynayay shaqooyinka labada Apple, NeXT ama Pixar ay kaga hadlayaan dhinacyada aasaasaha Apple ee laxiriira shaqadii ay isaga laqaateen.
Munaasabadan waxaa daadihinayay Katie Hafner, oo ah saxafi soo tabisay wararka Apple iyo NeXT ee la xiriira New York Times, BusinessWeek iyo Newsweek sanadihii 80 iyo 90. Xubnaha guddiga waxaa ka mid ahaa Joanna Hoffman, oo ka shaqeynaysay kooxda asalka ah. Shaqooyinka oo markii dambe isaga ku soo biiray NeXT, isaga oo had iyo jeer siiya fikrad wanaagsan fikirka ku saabsan tirada badan ee haweenka ku jira jagooyinka maamulka sare.
Tusaale ahaan waa Debi Coleman, oo ahaa Sarkaalka Madaxa Dhaqaalaha iyo Hawlgallada ee Apple in ka badan toban sano iyo sidoo kale Susan Barnes, madaxa qaybta Mac-da isla markaana la aasaasay shirkadda NeXT. Waxa kale oo xusid mudan Barbara Koalkin Barza, Maareeyaha Waxsoosaarka Mac iyo Agaasimaha Suuqgeynta Pixar.
Steve Jobs wuxuu hubaashii kujiray xiisaha uu uqabo iyo darnaanta uu ku xukumay asxaabtiisa, sikastaba wuu usameeyay maxaa yeelay wuxuu inbadan kahadlay fikirkooda sida guusha sheyga laftiisa.