#GivingTuesday waa dhaqdhaqaaq caalami ah oo aan macaash doon ahayn, kaas oo loogu talagalay in lagu caawiyo dadka ugu baahida badan, iyada oo gacan laga helayo NGO-yada ugu muhiimsan, sida Laanqayrta Cas, Sanduuqa Duurjoogta Adduunka, (PRODUCT) RED ama DonorsChoose.org.
Apple waxay go'aansatay sannadkan inay taageerto dadaalkan, sidii ay u taageeri jirtay sanadihii hore, bixinta suurtagalnimada tabarucaad adiga oo adeegsanaya habkaaga lacag bixinta cusub, Apple Pay.
Sidaa darteed, shirkadda ku saleysan Cupertino ayaa dirtay emayl ballaaran oo dhiirrigelinaya dadaalkan, halkaas oo aan ka akhrisan karno hal-ku-dhigga ay shirkaddu ku dhiirrigelisay midnimada:
«Ugu deeqo Apple Pay at #GivingTuesday. El Hadiyada la siinayo waxaa lagu fududeeyay oo amaan laga helay Apple Pay. Adoo adeegsanaya Apple Pay, waxaad si fudud ugu deeqi kartaa sababaha sida dhabta ah kuu khuseeya. "
Dhaqdhaqaaqan samafal waxaa la qabtay ilaa iyo 2012, iyo Ujeeddada ayaa ah in tabarucaad loo sameeyo NGO-yada noocan ah si loo caawiyo kuwa ugu baahi badan habeenka Kirismaska.
E-maylkan waxaa si toos ah uga mid ah xiriiriyeyaasha bogagga ku-deeqaha ee NGO-yada la xiriira mashruucan. Sidoo kale, haddii aan wali xoogaa luntay meelaha aan ku isticmaali karno adeegga lacag-bixinta cusub ee Apple, shirkaddu sidoo kale waxay ku dartay bog aan uga jawaabi karno su'aalaha.
#GivingTuesday wuxuu ka dhashay gacanta Xarunta Belfer, sanadkii 2012, oo ay ka go'an tahay in la muujiyo midnimo wax yar uun kadib Black Friday iyo Cyber Isniinta, maalmo macaamiil iyo xad-dhaaf ah oo dhiirrigeliya kharashka macaamiisha.
Ma aha markii ugu horreysay ee Apple ay si firfircoon uga qaybqaadato noocan ah soo jeedinta. Xaqiiqdii, noocyadeeda kala duwan ee (PRODUCT) RED waa tusaale wanaagsan tan.
