Ngaphantsi kweminyaka emibini, inkonzo yomculo yokusasaza i-Apple ikwazile ukufumana ababhalisile abazizigidi ezingama-36, bonke behlawula kwaye Okwangoku inexabiso eliqikelelweyo nge-10.000 yezigidigidi zeedola, elingana ne-1% yetotali iyonke kwi-Apple, ngokutsho komhlalutyi weBerstein, uToni Sacconahi.
Ngokwalo mhlalutyi, Inxalenye yoqikelelo lwexabiso loMculo weApple, uyifumene ngedatha yokuxabisa oyena mntu uphumeleleyo kwimakethi yaseSpotify, enabanikezeli abahlawula ngaphezulu kwezigidi ezingama-70, kunye nabanye abasebenzisi abazizigidi ezingama-70 zenguqulo yasimahla eneentengiso.
Kule ngxelo inye, uToni uthi Ishishini lokukhuphela umculo nge iTunes liye lehla, kuba bambalwa kwaye bambalwa abasebenzisi abakhetha ukuthenga iingoma okanye ii-albhamu ngokwahlukeneyo. Ukuphulukana nengeniso eveliswe kukuhla kweentengiso kwifomathi yedijithali akunakulungiswa yinkonzo yomculo yokusasaza iApple.
Ukusukela ngo-2014, ingeniso eveliswe kwivenkile yomculo ka-Apple incitshiswe ngama-50%. UToni uqinisekisa ukuba ukukhula kwenkonzo yomculo yokusasaza i-Apple iya kufikelela kwi-70% kulo nyaka, kunye ne-50% kulo nyaka uzayo, inyusa ipesenti yengeniso ethi ivelise i-Apple yonke indawo yokuhlala.
UJimmy Iovine, okhokela amanyathelo omculo ka-Apple kwicandelo lomculo, uthi iApple Music, iSpotify kunye nezinye iinkonzo zomculo ezisasazayo azivelisi mali eyoneleyo ukuze zihlale zizimele ngenxa yeerhafu eziphezulu ekufuneka bezihlawule kubasasazi. Ukunciphisa le pesenti, bobabini iApple kunye neSpotify bafikelele kwizivumelwano ezahlukeneyo nomculo omncinci ukunciphisa ipesenti abayibhatalayo kubasasazi.