Ngaphandle kwethamsanqa elityala iApple kwinkonzo yevidiyo yokusasaza, elona themba lilindelwe lomhla wokuqaliswa ngo-Matshi wonyaka ozayo, inkampani esekwe eCupertino ijongene neengxaki ezininzi, hayi kuphela xa kuziwa kwimveliso yoluhlu oluthile, kodwa nangexesha lika khuphisana nezinye iinkonzo zevidiyo zokusasaza njengeNetflix okanye iHBO.
Kwiinyanga ezi-4 ezidlulileyo, uBryan Fuller, owayezakuba yintloko ye-Amazing Stores reboot, wayishiya le projekthi ngenxa yomahluko kuyilo neApple, njengoko umboniso wayefuna ujike olu luhlu lube luhlobo lweMnyama Mirror, Into engangeni kwizicwangciso zika-Apple, ngenxa yohlobo lomxholo wolu ngcelele. I-Apple ifuna ukwenza umxholo ofanelekileyo kubo bonke abaphulaphuli, apho ubundlobongela, isini kunye nolwimi olubi zingena ndawo.
Kunyaka ophelileyo, iApple yafumana amalungelo kuthotho olwenziwe nguSteven Spielberg olwalusemoyeni ngexesha leminyaka 1985-1987, Amabali aMangalisayo, a I-sci-fi kunye ne-horror series kumlinganiselo olinganayo. Emva kokumka kukaBryan Fuller, uApple ubeke amehlo akhe kubadali bethotho lamaphupho kanye emva kwexesha, uthotho oluphele kulo nyaka luphela emva kwamaxesha asixhenxe.
U-Adam Horowitz no-Edward Kitsis bebengababonisi kunye nabavelisi bale nkqubo ukusukela oko yafika kumabonakude ngo-2011. Phambi kokungena ekudalweni kweOne upon a Time, abavelisi abaphezulu baloluhlu babesebenza kuthotho oludumileyo njenge I-Felicity kunye neLost, kunye nokuba yinxalenye yeqela kumdlalo bhanyabhanya iTron: Ilifa.
Iivenkile ezimangalisayo zisinika umxholo ofana nalowo sinokufumana iiNdaba ezivela kwindawo ye-Crypt kunye neTwilight, apho isahluko ngasinye sixela ibali elahluke ngokupheleleyo kunelangaphambili. Okwangoku, iApple igunyazise iziqendu ezili-10 zexesha lokuqala.