Kwiphulo lokukhula kulo nyaka we-2018 kumxholo wakho okwinqanaba elifanelekileyo, I-Apple ayiyeki kwiinjongo zayo zokwenza iimuvi kunye noluhlu olwahlulahlula kukhuphiswano, kunye nokuvumela ukuba ufumane indawo oyifunayo kule niche yentengiso.
Iindaba zanamhlanje, ziziswe ngu Ezahlukahlukeneyo, Ingaba lonto yi U-Apple ngewayenxibelelane noDamien Chazelle, umlawuli ophumeleleyo we-blockbuster La La Land, phakathi kwezinye. Kuyabonakala ukuba, omabini la maqela afikelele kwisivumelwano kwaye, ekugqibeleni, uChazelle uza kubhala kwaye aqondise uthotho lweApple, kwaye uya kuba ngumvelisi olawulayo, elawula lonke uxanduva.
Isithwalandwe Harvard Ngeembeko, UChazelle waziwa kwihlabathi liphela ngeefilimu ezinempumelelo kakhulu ezinje nge ILa La Land kunye neWhiplash, bobabini abaphumeleleyo kwii-Oscars.
Ngoku uApple ucebisa ukuba kumlawuli owaziwayo uthotho lweedrama enokulungelelaniswa ngokugqibeleleyo nemidla yenkampani. Isahluko ngesahluko, le blockbuster inokunceda inkampani yetekhnoloji esekwe eCupertino ukuba ifumane indawo yayo kule marike inkulu.
Njengoko sele sithethile ngale ndlela ngamanye amaxesha, ayisiyiyo kuphela uthotho olubheja iApple. I-2018 iboniswa njengonyaka we-boom kweli candelo lenkampani yaseNyakatho Melika.
Ubuncinci iziqendu ezili-10 zomnxeba obalulekileyo kulindeleke "Ikhaya", uthotho lwamaxwebhu olubonisa ukujonga ngaphakathi kwezona zindlu zimangalisayo nezingaqhelekanga kwihlabathi. Yintoni egqithisile, uthotho olutsha luphuhliso olubizwa ngokuba "Ndilele", Ekhombisa uOctavia Spencer. "Amabali amangalisayo", uthotho losasazo kwii-80s kwaye eziza kukhupha iziqendu ezitsha eziveliswe ngu Umabonwakude we-AmblinInkampani ye Steven Spielberg, i-sci-fi kunye neempawu ezoyikisayo.
Kwaye ke, phantse ishumi elinambini imida evulekileyo iApple enayo ngoku kunye nabavelisi, abalawuli, abadlali beqonga kunye nababhali-skrini. Ngaphandle kwamathandabuzo, iApple ingena ngokupheleleyo kwihlabathi lomxholo omanyelwayo. Kwaye inkwenkwe iyaphumelela.
