Kwisithuba esingaphezulu kweeveki ezintathu ezidlulileyo, uTaylor Switt ukhuphe icwecwe elitsha emarikeni, icwecwe elibizwa ngokuba yiReputation kwaye, ekukhululweni kwayo, ibingazukufumaneka kwiApple Music okanye kwiSpotify. ngaloo ndlela ukwaphula ubudlelwane eyayidibanise imvumi kunye ne-Apple ukususela ekufikeni kwayo emarikeni.
Kwiiveki ezintathu emva kokukhululwa kwayo, icwecwe elitsha likaTaylor Swift ekugqibeleni liyafumaneka kubo bonke abalandeli bale mvumi ngeenkonzo eziphambili zokusasaza umculo, ezinje ngeSpotify kunye neApple Music, njengoko iVerge iqinisekisile. kumazwe amaninzi apho zombini iinkonzo zifumaneka.
Uninzi lwamaqela kunye neemvumi zikhetha ukukhupha icwecwe ngokudibeneyo kuzo zombini iifomati ezibonakalayo kunye nedijithali ngelixa liyithumela kumaqonga omculo wokusasaza, kodwa ngesi sihlandlo imvumi yathi ifuna ukukhetha ukuzikhwebula kwiinkonzo zokusasaza umculo kwiiveki zokuqala yokuqaliswa kwayo, iinkonzo zomculo zokusasaza apho imvumi engazange idibane nayo, njenge njengoko sibonile kuyo yonke le minyaka kunye noSpotify ngakumbi.
Isigqibo esenziwe nguTaylor Swift siyakhuthazeka ukuba azame ukuthengisa icwecwe lakhe elitsha, isenzo esingaqhelekanga namhlanje, kuba uninzi lwabasebenzisi bamkela indlela yokusasaza ukuze badle umculo abawuthandayo, umzekelo. umrhumo wenyanga ongaphantsi kwexabiso layo nayiphi na iCD esiyithengayo.
Ukusukela ekusungulweni kweApple Music, nasemva kwempikiswano ejikeleze ukuqaliswa kwayo emva kweengxelo eziphikisanayo ezenziwe yimvumi, Zombini iinkampani bezisebenzisana kunye, ukusungula umxholo kuphela kubabhalisi boMculo we-Apple, kwaye apho imvumi ineenkwenkwezi kwezinye iintengiso ezikhethekileyo. Kodwa kubonakala ngathi xa isivumelwano siphelile, ukuba ndikubonile, andikhumbuli kwaye u-Apple akazange afune ukuphinda axoxe ngesivumelwano.