Kwangoko kulo nyaka, i-Apple ibonise ukuzibophelela kwenkampani kumxholo wayo. Uthotho lokuqala awalusungulayo yayiyiPlanethi yeeApps, inyani ibonisa ukuba ushiye incasa ekrakra kumajelo eendaba kwaye kubi kakhulu kuluntu lwabaphuhlisi.
Ukubheja okulandelayo kwe-Apple yaba yiCarpool Karaoke, i-spin-off ye-James Corden show. Utshintsho kwifomathi yenkqubo yokuqala kuye kwathetha ukuba abeendaba kunye nabalandeli Abazange bayibone kakuhle, ke olu chungechunge lwesibini lwasekuqaleni lwe-Apple luye lwatyibilika.
Kunyaka olandelayo, kuqikelelwa ukuba i-Apple icwangcisa tyala ngaphezulu kwebhiliyoni enye yeedola kumxholo wokuqala, kodwa okwangoku besingenalwazi malunga nomhla ocetyiweyo wokuqaliswa kwale nkonzo, kwaye asazi nokuba baceba ukuyinikela njani. Ngokungabikho kokuqinisekiswa okusemthethweni, inkampani iCSS Insight iqinisekisa ukuba ukuqaliswa kweNetflix ye-Apple kuya kuba kunyaka ozayo.
Okwangoku, ekuphela kwesiqinisekiso esisemthethweni malunga nomxholo aceba ukuwenza yi remake of Amabali Amazing, Uchungechunge olwenziwe nguSteven Spielberg kwaye luya kubona ukukhanya kwakhona njengenye yezinto ezikhethekileyo ze-Apple. Zombini iNetflix kunye ne-HBO bebebheja kumxholo wabo ngempumelelo, ebavumele ukuba bafumane inani elikhulu lababhalisile.
Kodwa i-Apple ayizukuba kuphela kwenkonzo ye-VOD eya kubona ukukhanya kwemini kungekudala, ukusukela I-Disney ikwabhengeze izicwangciso zayo zexesha elizayo malunga nalo mba we-2019 kwaye iya kubonelela ngayo yonke imixholo enikwe ilayisenisi ngoku kwezinye iinkonzo ezinje ngeNetflix. Ikhathalogu eya kunikezelwa nguDisney iya kwenziwa ziifilimu ezimangalisayo, iiMfazwe zeNkwenkwezi kunye nemizobo evela kwiPixar kunye neDisney ngokwayo.
Intloko yeDisney yatsho kwiintsuku ezimbalwa ezidlulileyo ukuba ixabiso lenkonzo yalo, ubuncinci ekuqaleni, iya kuba ngaphantsi kuneNetflix, ngenxa yobuncinci bekhathalogu yayo. Ngokuqinisekileyo, i-Apple ikhetha umgaqo-nkqubo ofanayo kodwa okokuqala, kufuneka yandise umxholo eya kunikezela kwi-VOD yayo, kuba ngochungechunge lwayo iya kukwazi ukwenza okuncinci okanye akukho nto kwimarike, imarike elawulwa kwihlabathi lonke. Netflix .
