Inkonzo yomculo yaseSweden iSpotify, ethembekileyo kwintlanganiso yayo yekota kunye nabaninizabelo, isandula ukubhengeza amanani asemthethweni yenani labasebenzisi beqonga layo, iqonga. inkokeli kwimarike yomculo wokusasaza. Kwakhona, inani lababhalisi abahlawulayo liye landa, njengoko kuye kwaba nenani labasebenzisi benkonzo exhaswa yintengiso yasimahla.
Ngokwamanani aboniswe nguSpotify, ukusukela nge-31 kaMatshi 2020, I-Spotify ine-130 yezigidi ezihlawula umrhumo, emele izigidi ezi-6 zabasebenzisi abahlawulayo ngaphezu kwekota yangaphambili. Ukongeza ekwandiseni inani labasebenzisi abahlawulayo, inani labasebenzisi benkonzo yasimahla eneentengiso nalo liye landa, lafikelela kwi-163 yezigidi.
Ukuba sithelekisa la manani kunye nalawo ahambelana nekota yokuqala ka-2019, sibona ukuba njani inani lababhalisi beSpotify liye landa nge-30 yezigidi yabasebenzisi abahlawulayo kwaye isuke kwi-123 yezigidi zabasebenzisi benkonzo yasimahla kunye neentengiso ukuya kwi-163 yezigidi ngonyaka nje omnye, omele ukukhula kwe-31 kunye ne-32% unyaka nonyaka ngokulandelelanayo.
USpotify uthi imeko yangoku yobhubhane, iye yatshintsha imikhwa yabathengi yomculo kwaye namhlanje yonke imihla ibonakala ngathi yimpelaveki. Ixesha lokumamela kwizinto zasekhaya ezinjengokupheka okanye ukucoca, ukuchitha ixesha nosapho okanye ukuphumla ekhaya liye landa kakhulu kwiiveki zamva nje.
Inkampani ikwabanga ukuba umculo udlale indima ebaluleke kakhulu ukulawula uxinzelelo kunye noxinzelelo ukuba abantu abaninzi baye babandezeleka kwaye baqhubeka bebandezeleka kwindawo yokuvalelwa esizifumana sikuyo, eye yavelisa ukwanda kokukhangela amagama afana neChill kunye ne-Instrumental.
Amanani asemthethweni amva nje ukusuka kwindawo yenkonzo yokusasaza umculo ka-Apple ukuya kuJuni kulo nyaka uphelileyo, inyanga apho yabhengeza ukuba 60 izigidi zabantu ababhalisile, zonke zihlawulwe, ekubeni le nkonzo ayifumaneki simahla ngeentengiso.
