Ukuphehlelelwa kwe-Apple Music kuphawule inguqu kwihlabathi lokusasaza umculo njengoko imele ukufika komkhuphisana omtsha kwintengiso. Ukususela ekusungulweni kwayo ikwazile ukutsala umdla wabasebenzisi abazizigidi ezili-15. Kwiminyaka embalwa ngoku, inkampani esekwe eCupertino ibisoloko izama ukufikelela kwizivumelwano ezahlukeneyo kunye namagcisa amakhulu ukuba anikezele ngezinto ezikhethekileyo eziya kuvumela, ukongeza ekwenzeni imali ngokuba nayo phambi kwayo nayiphi na enye iqonga okanye ivenkile yokurekhoda, ukutsala ingqalelo abasebenzisi bezinye izixhobo zokutshintsha amaqonga. Kodwa inkampani iqhube ngale ndlela kuphela ngamagcisa asekiweyo, ngokusengqiqweni, abo baneyona nto iphambili phakathi kwabasebenzisi.
Ngomculo we-Apple ufuna ukulandela isicwangciso esifanayo, ngokutsho komphathi womxholo we-Apple Music uLarry Jackson. Ngokutsho kukaJackson, I-Apple ifuna ukufumana elona nani liphezulu lezinto ezikhethekileyo kumagcisa kunye namaqela ukubanceda bakhuthaze umxholo wabo kwinkonzo yokusasaza umculo kunye nokubanceda benze umxholo. Ngokucacileyo la ngamaqela okanye amagcisa angamiselwanga kangako kwihlabathi lomculo kodwa anesiseko esiluqilima sabalandeli.
NgokukaJackson, I-Apple ifuna ukunceda amagcisa enze izinto ebekunokungabikho, ikakhulu ngenxa yokunqongophala kweendlela, ezifana nokuveliswa kweengoma okanye ii-albhamu ezipheleleyo kunye neeklip zevidiyo ukususela ekubeni iqonga lomculo lokusasazwa kwe-Apple sele linoxanduva lokunyusa.
Kubonakala ngathi ngokuthe ngqo i-Cupertino-based based company ufuna ukungena ngokupheleleyo kwimveliso yomculo ukuze bangafumani kuphela amalungelo akhethekileyo amaqela okanye iimvumi abancedisayo, kodwa nokuba bafumane iintloko zabo kumacandelo amaninzi anxulumene nomculo kwaye ngale ndlela, bakwazi ukunciphisa ukuveliswa komxholo waloo magcisa okanye amaqela amanye amaqonga. Ukuzibekela umda kwiqonga elinye lomculo yeyona nto imbi kakhulu eyenziwa ngabadali bomxholo, kodwa iApple ifuna ukuthatha ithuba lemfuno yabo bantu.