Kwintlanganiso yokugqibela yabanini zabelo, uTim Cook, umphathi weApple, uxele uthotho lweedatha inxulumene nezakudala nezangoku kunye nekamva lenkampani. UCook ubhengeze ukuba kule minyaka mithandathu idlulileyo, inkampani ayiqhubayo ithenge iinkampani ezingaphezu kwe-100, nto leyo elingana nokuthenga enye rhoqo emva kweeveki ezintathu ukuya kwezine.
Kwiimeko ezininzi, isizathu sokuthenga sigxile fumana amalungelo awodwa omenzi wechiza, ubuchwepheshe kunye neetalente ukuba le nkampani ikwazile ukuyila, iinkampani ezinokuthi kwiimeko ezininzi ziphele zisehlisa iimfama njengoko abasebenzi beyinxalenye yamaqela e-Apple kwihlabathi liphela.
La Ukuthengwa okukhulu kwe-Apple kule minyaka idlulileyo, isaphuma kwi-Beats Electronics, inkampani eyathenga ngo-2014 nge-3.000 yezigidigidi zeedola, inkampani eyasungulwa nguGqirha Dre kwaye yayinenkonzo yomculo yokusasaza, inkonzo eyayingumbonisi we-Apple Music, inkonzo yomculo ekusasazeni eyasungulwa. unyaka emva kokuthengwa kweeBeats.
Ukuthengwa kwesibini okumelwe ngumzamo obalulekileyo we-Apple yayiyeyo I-Shazam yezigidi ezingama-400 ngo-2018, ukuthengwa okungakhange kukubone ukuvunywa kwe-European Union (yayiyinkampani yase-Bhritane) kude kube sekupheleni kwe-2019.
Kunyaka ophelileyo, iApple igxile ekufumaneni ishishini inxulumene neArtificial Intelligence kunye namaqonga eepodcast, iindidi ezimbini ekubonakala ukuba iApple ijolise kwimizamo yayo mva nje.
Ixabiso eliphakathi leenkampani ezifunyenwe yiApple kule minyaka idlulileyo isezantsi kakhulu kuneenkampani ezithengileyo IMicrosoft (ihlawule i-26.000 yezigidi kwi-LinkedIn), iAmazon (13.700 yezigidi ngokutya okupheleleyo) nakuFacebook (19.000 yezigidi zeWhatsApp).
