Namhlanje, kwaye njengoko siye safunda kumajelo ahlukeneyo eendaba, ngakumbi kwiimpapasho ezahlukeneyo, i-Apple ifikelele kwinani elikhulu lezivumelwano ukuze ikwazi qala ukwenza umxholo wokuqala, umxholo wokuqala oza kuqalisa ukubona ukukhanya xa i-Apple ibhengeza ukuqaliswa kwenkonzo yayo yevidiyo yokusasaza.
Kwezi nyanga zidlulileyo, I-Apple ivale iintengiso ezingaphezu kweshumi elinambini ekudalweni kochungechunge lwazo zonke iintlobo, ukusuka kwii-comedies ukuya kwiidrama, ngokusebenzisa ifantasy kunye nesayensi. Kweli nani likhulu loluhlu kufuneka songeze enye, uthotho oluya kusibonisa ixesha apho imbongi uEmily Dickinson yayihlala khona.
Ngokutsho kweZintlu, uluhlu "lujongo oluhlekisayo kwihlabathi likaDickinson, ukuhlola ukusikelwa umda koluntu, isini kunye nosapho ngokwembono yombhali osakhasayo ongahambelaniyo nexesha lakhe ngembono yakhe yokucinga. Oyena mdlali uphambili kolu chungechunge nguHailee Steinfeld. U-Alena Smith uya kubhala iskripthi kunye nemveliso yesigqeba, kunye noDavid Gordon Green olawulayo kunye nokuvelisa isigqeba. I-Annymous Content's Alex Goldstone iya kuvelisa kunye noMichael Sugar kunye no-Ashley Zalta nge-Sugar23 Productions kunye noDarlene Hunt. Olu chungechunge luveliswa yi-wiip kaPaul Lee, uMxholo ongaziwayo kunye ne-Sugar23.
Umdlali we-actress u-Hailee Steinfeld waduma eneminyaka eyi-14 ngokutyunjwa kwakhe kwi-Oscar 2010 Coen Brothers remake of Ixabiso lomthetho (I-True Grit), edlala noJeff Bridges kunye noMat Damon. Kwakhona waba neenkwenkwezi kwi-franchise yefilimu Ukunika inqaku (Pitch Perfect), nge Ukubetha uphawu 3 kunyaka ophelile. Olona suku lunethemba lokuphehlelelwa kwenkonzo yevidiyo yokusasaza ka-Apple kukuba iya kuba ngoMatshi wonyaka olandelayo xa ibona ukukhanya, nangona kunokwenzeka ukuba lo mhla uya kwandiswa kangangeenyanga ezimbalwa, kuba yonke imihla yanamhlanje, imveliso ayikaqalisi kulo naluphi na uthotho Apple ivaliwe.
