Ukususela ekufikeni kuka-Angela Ahrents e-Apple, inkampani kaTim Cook kwavula iivenkile ezintsha kwiindawo ezinemifuziselo kwizixeko ezininzi. Nangona kunjalo, ayizizo zonke izixeko ezazamkelayo izicwangciso zale nkampani. Nabanye abanini bendawo iApple ibifuna ukuyirenta ngexesha elithile.
Kwiintsuku ezimbalwa ezidlulileyo, sikuxelele malunga ne Ukurhoxiswa kweprojekthi yokuvula i-Apple Store kwaSirayeli. Kuyabonakala ukuba, ngokwemithombo yeendaba zalapha ekhaya, inkampani engumnini wendawo, khange ayamkele imiqathango ecetywa nguApple, iimeko ezibonakala ngathi i-Apple ayifuni ukuyiguqula. Ngoku lithuba le-Australia, apho iye yanyanzeleka ukuba irhoxise izicwangciso zayo zokwandisa.
Kwiinyanga zamva nje, siye sathetha ngezihlandlo ezininzi malunga neengxaki i-Apple eyayijongene nayo e-Australia, apho yayijonge ukuvula i-Apple Store entsha kwi-Federation Square, enye yezona zikwere zidumileyo eMelbourne kwaye yayisetyenziselwa ukubamba iindibano zoqhanqalazo, uqhanqalazo...
Ukususela ekuqaleni, kukho amaqela amaninzi oqhanqalazo aye avakalisa izimvo zawo ngokuchasene nalo msebenzi, esa ukunganeliseki kwawo kwibhunga lesixeko, ibhunga elathi ekugqibeleni uye wakhaba isicelo sika-Apple sokuzinza kwesi sikwere saseMelbourne.
Njengoko sinokufunda kwiSidney Morning Herald, isakhiwo saseYarra, apho iApple yayicwangcise ukuvula ivenkile yayo entsha, ayinakuwiswa ekubeni yayiza kuba "nempembelelo engamkelekanga kwaye engenakuguqulwa ekubalulekeni kwelifa lenkcubeko ye-Federation Square." Ngokubona lo mboniso, igqiza lakwa-Apple kweli lizwe libhengeze ukuba alizukuqhubeka nezicwangciso zokwakhiwa kwesi venkile sitsha kwesi sixeko.
Kwaesi sithethi sika-Apple sixelele I-Age ukuba Ndadana ngenxa yokuba ayikwazanga ukwakha ivenkile kwi-Federation Square, kodwa ukuba "sihlala sizinikele ekukhonzeni abathengi bethu eMerlbourne nakwi-Australia yonke."
Izicwangciso ze-Apple ze-Apple Store Bafuna ukudilizwa kwesakhiwo saseYarra, intshukumo eyathi ekugqibeleni yafumana impendulo engalunganga evela kwiBhunga leSixeko saseMelbourne kunye neMelburnians engonwabanga ngesicwangciso sokunika indawo yoluntu kwinkampani yabucala.
