Malunga nonyaka odlulileyo, amarhe awahlukeneyo abonisa ukuba kungenzeka ukuba inkampani vula iVenkile yeApple kwaSirayeli. Ukusukela ngoko, khange siphinde sive ngale ndlela, inokuba icinyiwe ekugqibeleni, kuba iApple khange ikwazi ukufikelela kwisivumelwano nabanini bezakhiwo.
LeVenkile intsha yeApple yayiza kubekwa kwisakhiwo esiphakamileyo seAzrieli Sarona Tower, eTel Aviv, kuba kunjalo Elinye lamaziko athengela kakhulu esixekweni, ke ukuhamba kwabantu kuqinisekisiwe. Ukongeza, ibekwe kwenye yeendawo ezinamandla amakhulu okuthenga esixekweni. Kuyabonakala ukuba, inkampani engumnini wale ndawo ayifuni kuhamba ngeringi ye-Apple.
Phakathi kweemeko iApple ihlala ifuna ukuba sifumane ixesha lokurenta mahala, enokufikelela kunyaka. Enye yeemeko ekufuneka bezamkelwe ngabanini-mihlaba yile ukufaka isandla kwiindleko zempahla ukongeza kukhathalelo lwentengiso yenziwa yinkampani, into eyenzekayo nakwabanye abaqhubi beefoni eJapan kwaye ebangele ingxaki ngamanye amaxesha nabasemagunyeni belizwe.
Iqela le-Azrieli, umnini wesakhiwo i-Apple eyayizimisele ukuyiqesha, usalile isicelo, ngokweendaba ezahlukeneyo zase-Israeli, kuba khange ayamkele imeko ye-Apple. Oku kuye kwanyanzela inkampani kaTim Cook ukuba irhoxise izicwangciso zokwandisa ilizwe.
I-Apple ibonakalisile kule minyaka idlulileyo ubunzima xa kuthethwa ngezivumelwano. Endaweni yokutshintsha ezinye zeemfuno zakhe, uthatha isigqibo sokunciphisa ilahleko yakhe kwaye ayirhoxise iprojekthi. Kwenzeka into efanayo eSueca, xa ibhunga lesixeko laseStockholm lasirhoxisayo isindululo salo. I-Apple, endaweni yokukhangela enye indawo, igqibe kwelokuba inciphise ilahleko kunye nokushiya iprojekthi.
Kusenokwenzeka ukuba ngoku U-Angela Ahrendts uyishiyile inkampani, Apile yehlisa ukuzenzisa kwakho kwaye ufune kancinci, okanye mhlawumbi awunenkani kwaye uxabise ukhetho lokuguqula, ubuncinci, eminye yemigaqo kunye neemfuno xa ujonga iindawo ezintsha zevenkile zakho.