Lo Agasti uphawule iminyaka esithoba ukusukela oko Tim Cook Uthathe indawo e-Apple emva kokubhubha kukaSteve Jobs. Kwaye ayinakuphikwa into yokuba enkosi kubaphathi bakhe inkampani ene-apile yokulunywa ibe yenye yeenkampani ezinkulu emhlabeni.
Asisoze sazi ukuba bekuza kwenzeka ntoni ukuba imisebenzi ibingashiyanga ngenxa yomhlaza wegazi. Kodwa kuyacaca ukuba iApple khange yenze kakubi ukusukela ngoko. The Wall Street Journal usandula ukupapasha uhlalutyo olunomdla lomsebenzi kaCook kule minyaka isithoba.
Ijenali yeWall Street isandula ukupapasha umdla nqaku Apho ahlalutya umsebenzi owenziwe nguTim Cook njenge-CEO yeApple okoko wathabatha izintambo zenkampani emva kokubhubha komsunguli wayo Steve Jobs.
Emva kokunyamalala okungafunekiyo kwemisebenzi ngo-2011, bobabini iWall Street kunye neSilicon Valley baxhalabile ngekamva le-Apple. Bakhawuleza babona ukuba akukho nto banokuzikhathaza ngayo. Ingeniso ye-Apple kunye neenzuzo ngoku ziphindaphindwe kabini kwaye ixabiso lentengiso lenkampani liphezulu kune I-GDP yaseCanada, iRussia okanye iSpain.
Ezo nzuzo zenziwe phantsi kukaTim Cook, owaphumelela imisebenzi ngo-Agasti ka-2011. Ngokweprofayili ekwiThe Wall Street Journal, okwangoku iminyaka esithoba Bayibonile inkampani itshintsha kwindlela kaCook yokucinga.
Imisebenzi iyikhathalele ngakumbi uyilo, Pheka malunga nabanini zabelo
UTim Cook kunye noSteve Jobs, iindlela ezimbini ezahlukeneyo zokukhokela iApple.
Xa kuthelekiswa nemisebenzi yokuzinikela ngokucacileyo kwi uyilo, UCook uchazwa njengemodical ngakumbi kwaye egxile kwezemali nakwintlalo. Nangona iApple phantsi kukaCook inendawo "ekhululeke ngakumbi yokusebenzela" kuneApple phantsi kwemisebenzi, abasebenzi bayachaza ukuba uCook "ufuna kwaye eneenkcukacha."
Ingqwalasela yeCEO iinkcukacha "Yenza abantu abangena kwezinye iintlanganiso bengcangcazela." Ukuchaneka kukaCook "kuyitshintshile indlela abacinga nabasebenza ngayo abasebenzi benkampani," yongeza leJenali.
IiCEO zangoku vavanya abasebenzi Phambi kweentlanganiso noCook ukuqinisekisa ukuba banolwazi. Abaqalayo bayacetyiswa ukuba bangathethi. Imalunga nokukhusela ikhompyuter yakho kunye nokuyikhusela. Sukuchitha ixesha lakhe, ”utshilo umphathi oligqala.
Ukuba uCook uyaqonda entlanganisweni ukuba umntu akalungiselelanga ngokwaneleyo, uphulukana nomonde wakhe athi, "Okulandelayo," ngelixa ejika iphepha le-ajenda yentlanganiso.
UCook akafane atyelele ii studio yoyilo Iapile, eyayihlala rhoqo Imisebenzi. Kwintlanganiso ka-2012 yokujonga kwakhona iprototype yokuqala ye-Apple Watch, uCook wayengekho. Abanye abasebenzi abangoomakhwekhwetha bacinga ukuba ukungabikho okunjalo ngekhe kungacingeki phantsi kwemisebenzi.
Kananjalo ngokungafaniyo neMisebenzi, owayecinga ukuba imali ye-Apple yayijolise ngcono kuphando nakuphuhliso, uCook ukuhoye kakhulu ukubuyisa imali kubathengi. abanini-nxaxheba yenkampani.
Ngo-2013, uCook wadla isidlo sangokuhlwa seyure ezintathu kunye nomtyali zimali waseWall Street uCarl Icahn ogqiba nge dessert ebandakanya iibhiskithi kunye nelogo yeApple.
Abahlobo kunye nabaqhelana nabo abathe bathetha neJenali bathi uCook "ngumntu othobekileyo osebenza ngokuzimisela okhethekileyo kwi-Apple." Nkqu nabahlobo ekudala benqabile ukunxibelelana noCook, kwaye nababekade bengabancedisi bacacisa ukuba kunqabile ukuba athathe inxaxheba iziganeko zobuqu.
Ubungqina botshintsho luka-Apple lunokuba kwiimveliso zalo. Inkampani isilele kakhulu ukwazisa uhlobo lweemveliso Abaphuli mthetho yentengiso uYobhi wayedume ngayo.
Endaweni yoko, iApple iyincutshe zixhobo ejikeleze i-iPhone, kubandakanya iApple Watch, iiAirPod kunye iinkonzo ezinje ngeApple Music, Apple TV + okanye Apple Arcade. I-Apple Watch isondele kwikhulu lezigidi zeeyunithi ezithengisiweyo, ngelixa ii-AirPods ziye zabalelwa ngaphezulu kwesiqingatha sazo zonke ii-headphone ezithengiswa ngo-2019 kwihlabathi liphela.