Izolo, ngoNovemba 20, 10 kwiminyaka eyadlulayo ngoku, Inkonzo esekwe ngu-Apple kumculo kunye nokuvumelanisa izixhobo zayo ezahlukileyo zisungule ifilimu yokuqala eveliswe ngokukodwa kwi-iTunes: "Ubundlobongela Obumfusa", umdlalo ohlekisayo wezothando olawulwa ngu U-Edward Burns.
Nangona ifilimu yenziwa ngo-Epreli 2007, kwaye yamkelwa ngohlolo oluhle kwifayile ye- UMnyhadala weFilimu weTribeca Kwakuloo nyaka, Kwakunzima ukufumana iibhidi kulwabiwo lwazo, imveliso yazo yagqitha kwi-4 yezigidi zeedola. Ke ngoko, abavelisi bagqibe kwelokuba basungule ukukhutshwa okungaqhelekanga, bevumela ifilimu ukuba ibekho kuphela kwi-iTunes.
Ngale ndlela, Ubundlobongela obuBomvu yaba yifilimu yokuqala ukuqala ngokusemthethweni kwi-iTunes, uphawu lwelo xesha. Ngamazwi kaEddy Cue, emva kokuqinisekisa isivumelwano sokuxhaphaza le filimu:
“Sikwizigaba zokuqala zale mbono yokuthengisa imovie ngeTunes. Ewe sifuna ukuba kwaye sinikele ngazo zonke iimovie zaseHollywood, kodwa siyayithanda inyani yokuba sinokuba sisithuthi esikhulu sokuhambisa kwezona ziphantsi.. "
I-violet emfusa kubalwa, phakathi kwabo baphambili, nge USelma Blair, uDebra Messing kunye noPatrick Wilson. Kude kube namhla, ayisosihloko esikhunjulwa ngokukodwa ngomgangatho wokumamela kunye nokuyila. Nangona kunjalo, Yayiyifilimu eyayiphambi kwexesha layo, isamkela ngokukhawuleza inkqubo entsha yokuhanjiswa kwedijithali esandayo nanamhlanje.
Okwangoku, iinkampani zithanda Netflix y Amazon Bathatha ithuba lendlela eyaqala ngelo xesha I-violet emfusa ibambene neApple, ibonelela ngesiqulatho sokuqala, ngokukodwa kumaqonga ayo. U-Apple uqinisekisile ukuba injongo yakhe kukulandela le modeli kwaye uzibophelele ekusebenziseni malunga nezigidi zeedola kuphuhliso kunye nokuhanjiswa kwemiboniso yabo.
Uluvo, ngokotyalo-mali olukhulu kunye namaqonga wefilimu, lunokudlula kwindawo esembindini, apho iifilimu ezibonelelwa kwimidlalo yeqonga zikwanikezelwa (kwiiveki ezimbalwa kamva), ngexabiso eliphezulu, kumaqonga anjenge iTunes. Ngamafutshane, iqela lemveliso ye Ubundlobongela obuBomvu kunye nomlawuli Burns Babesiya kwicala elifanelekileyo, nangona babephambi kwexesha labo.