Kwiminyaka yakutshanje siyibonile indlela liinkampani ezinkulu kwicandelo lobugcisa musa ukuhlaselana omnye nomnye esidlangalaleni, egxeka izigqibo zeenkampani phambi kweendaba. Ewe, ukhuphiswano luya kuhlala lusenza into abangayithandiyo abo bathandana nabo, kodwa iimpahla ezimdaka ziyahlanjwa ekhaya, zibiza inkampani ngokuthe ngqo kwaye ke oko kuthintela amajelo eendaba ukuba angangqineki kuthi kwaye aqale ukubhala amanqaku malunga, amarhe, uqikelelo, uluvo…
Kodwa kuhlala kukho umntu ophuma kwindlela ebethiweyo kwaye anyanzelwe ukuba agxeke esidlangalaleni ezinye iinkampani ezikweli candelo linye. Sithetha ngoTrent Reznor, omnye wabantu abaphethe iApple Music, ongabonakali ngathi wenza nantoni na engalunganga xa Inkampani ifumene ababhalisile abazizigidi ezili-15 ngaphambi kokufikelela kunyaka wobomi kwintengiso, amanye amanani anomdla ngokwenene.
Kudliwanondlebe kunye neBillboard, uTrent Reznor uqinisekisa ukuba iqonga levidiyo I-YouTube ibenzakalisa iimvumi njengoko bengayiboni imisebenzi yabo ihlawulwa ngokufanelekileyo, Echaza ukuba iApple Music ifikelele kwizivumelwano neenkampani ezirekhodayo zamagcisa athi ngawo onke amaxesha abe ngabaphumeleleyo ngenkonzo yabo yokusasaza umculo. Ukongeza, uReznor uqinisekisa ukuba iYouTube izalwa ngumxholo obiweyo, kwinto ethathwa njengekhululekile, yiyo loo nto iyeyona ndawo iphambili emhlabeni.
Kude kube namhlanje asazi ukuba ngowuphi umvuzo ofunyanwa ngamagcisa omculo wawo kwiApple Music, kodwa njengoko sele ebhengezile ngamanye amaxesha yinto engaphaya kweSpotify. Nangona kunjalo, iqonga lomculo elilelakho kuGoogle kwiYouTube, Vevo, uhlawula isiqingatha sengeniso yentengiso kumagcisa. Eli lelona qonga libalaseleyo labazobi lokuthengisa ii-albhamu zabo ezintsha.