Amahemuhemu amva nje malunga nobunkokeli be-Apple aqondiswe kwicala le-CEO yenkampani ngokwakhe. Ngesi sihlandlo, wazibonakalisa kuye U-Angela Ahrendts njengongena ezihlangwini zikaTim Cook, kwintloko yenkampani ebaluleke kakhulu emhlabeni. Iindaba ezingeyonyani, le yayiyimpendulo yeSekela likaMongameli we-Apple, xa ebuzwa yintatheli, xa ejoyina inkomfa yeendaba, ekuboniseni i-Apple Store entsha eChicago. Le ntatheli inye yabuza umbuzo ofanayo kwi-CEO yangoku ye-Apple kwaye yawuphepha umbuzo:
Ndizibona ndikwindima yam njenge-CEO, ukulungiselela abantu abaninzi kangangoko ndinako ukuba yi-CEO. Nantso into endiyenzayo, kwaye ke ibhodi yenza isigqibo malunga naloo migca.
U-Ahrendts wajoyina i-Apple ngo-2013, apho wayeqeshwe ukuba asebenze njenge-CEO yenkampani yefashoni iBurberry. U-Ahrendts ulawula ishishini lokuthengisa le-Apple: Ujongene nokuvulwa kweevenkile kunye nohlengahlengiso kwaye ujonge ukusungulwa kwezixhobo.
Emuva kwi-2013, i-CEO ye-Salesforce uMarc Benioff uthe wayekholelwa ukuba u-Ahrendts "yi-CEO ye-Apple yexesha elizayo."
Kwakwinkomfa yabezindaba, iintatheli zabuza uCook malunga nobudlelwane naye uDonald Trump. Wabaxelela ukuba akalindelanga impindezelo kumongameli malunga nesimo sika-Apple kwimiba yokufudukela kwelinye ilizwe kunye namalungelo e-LGBT. Masikhumbule ukuba umongameli wayihlasela kabukhali le nkampani ngexesha lephulo lonyulo. I-Trump ichasene nokuqesha abasebenzi be-Apple abangazalelwanga e-US. Nangona kunjalo, uyayamkela into yokuba i-Apple icinga ukuzisa imveliso kwilizwe layo.
UCook ngokwakhe uqukumbela intetho yakhe ngokuthi:
Asingeni kwezopolitiko, kodwa sithatha inxaxheba kwiingxoxo zabo. Ndicinga ukuba abantu abaninzi bayayibona kwaye, nokuba abavumelani, bayayihlonipha.