Angela Ahrendts, usomashishini ophumeleleyo obe yinxalenye yeenqanaba leApple ukusukela ngo-2013, uthethile namhlanje ukufaka isandla kumbono wakhe kwindlela yokusebenza kwiVenkile yeApple, isizathu sokuphumelela kwayo, kunye nokuguqulwa kwayo nayiphi na ivenkile ibe yindawo yokunqula kwaye phantse uhambo oluyizigidi zabathengi kunye nabalandeli be brand.
Le ndlela, iphuculwe kancinci kancinci ukusukela oko waqala ukuba yinxalenye yale projekthi (njengomphathi wevenkile zorhwebo), ubuyela kwimbono eyahlwayela uSteve Jobs omdala, ekhusela izinyo kunye nokubethelela ukubonakala kunye nokugqitywa kwesixhobo, ngaphandle kokutsiba nayiphi na inkcukacha, ukuncedisa amava abukhali omsebenzisi.
Ngokuka-Ahrendts ngokwakhe:
"Kwenye yeencoko zokuqala endibe nazo noJonathan Ive, Nguye owandicela ukuba ndigcine ubuncwane beetafile ezenziwe ngomthi ngaphakathi kwiVenkile yeApple, kuba ikwangalawo asetyenziswa kwigumbi lokuyila, kwaye kuye nakwiqela lakhe bangcwele ”.
“Iivenkile zakwa-Apple okanye iVenkile yeApple ayisiyondawo nje apho abantu baya kuthenga izinto zobuchwepheshe, zininzi kakhulu. Zindawo apho abantu abangaphezu kwezigidi ezingama-500 batyelela khona unyaka nonyaka ukuze bonwabele amava abo abawasebenzisayo."
Lo mxholo ubonakalisiwe kuzo zonke iivenkile ezivulwe yiApple kwihlabathi liphela. Kwaye amava ayaziqhelanisa neemveliso ezintsha zohlobo kunye namaxesha amatsha.
Ewe, Angela, inyani yile, andazi ngenene ukuba kutheni bakunika le hype kunye necangci xa ususile oomasifundisane kunye neeseshoni zokuyila ezinento yokwenza noMculo, kubi kakhulu, ngokwenene, kubuhlungu kakhulu ukuba ekugqibeleni Ndiphose nje ukuba inika imali, ndiyayiqonda, kodwa inkolo yento enjalo ekugqibeleni iyancipha, kulungile.