Ekuqaleni konyaka, kwavela amarhe acebisa ukuba kungenzeka ukuba ahambe uJimmy Iovine kwi-Apple ngo-Agasti olandelayo. Kwakuyiminyaka eyi-4 ukususela ekubeni i-Apple yathenga i-Beats Electronics, kwaye ngoku wayenokuthengisa izabelo awayezifumene njengenxalenye yentlawulo, kunye nomculi we-rapper uDkt, uDre, u-Ian Rogers kunye noTrent Reznor, abanye abanikazi be-Beats Music xa kuthengwa yi-Apple.
U-Iovine waphoqeleka ukuba akhanyele olu lwazi, echaza ukuba bubuxoki ngokupheleleyo kwaye oko Ndandinezicwangciso zokuqhubeka nenkampani. Into angazange ayichaze kukuba indima yakhe njengomntu oyintloko ophetheyo, kunye no-Eddy Cue, we-Apple Music yayiza kuthatha i-backseat.
Njengoko ipapashwe yiWall Street Journal, Iovine Uza kuba nesikhundla somcebisi ukuqala ngo-Agasti, eyeka ukuba ngomnye wabaphathi abaphezulu benkonzo yomculo wokusasazwa kwe-Apple, ngoko akayi kuba nezibophelelo zemihla ngemihla, kodwa kunoko umsebenzi wakhe uya kuba nokubaluleka okungaphantsi kakhulu kunoko ngoku.
Ngokutsho kweli phephandaba, Iovine, ufuna ukuchitha ixesha elingakumbi nentsapho yakhe kwaye uye wagqiba ekubeni lixesha lokuba aqale ukuyeka ukusebenza kakhulu kwaye agxininise ekunandipha intsapho yakhe, ngaphezu kwayo yonke imali awakwazi ukuyizuza emva kokuthengisa i-Beats Electronics kwaye kamva ukusebenzela i-Apple njengentloko ye-Apple Music.
Ukuhamba phantse kwe-Iovine esuka kwi-Apple kubonisa iqhina lokugqibela elidibanisa i-Apple kunye ne-Beats Electronics, ekubeni bobabini uDkt Dree, u-Ian Rogers kunye noTrent Reznor, Bayishiyile kudala inkampani., nangona baqhubeka nokusebenzisana ngamaxesha athile nge-Beats 1, isikhululo esikhulu se-Apple Music.
Ukusukela oko yaziswa ngokusemthethweni ngoJuni ka-0, inkampani esekwe eCupertino ikwazile ukutsala umdla wabaninzi. 38 izigidi zabasebenzisi, ngokwamanani amva nje abhengezwe ngokusemthethweni kwiintsuku ezimbalwa ezidlulileyo ngu-Eddy Cue.