Xa u-Epreli ophelileyo u-Apple wabhengeza le nkqubo Bukela igqwirha lesandi uMark Ronson Kwitreyila, inkampani esekwe eCupertino ibanga ukuba uthotho lwamaxwebhu iya kuba malunga netekhnoloji yomculo.
Nangona kunjalo, ngokutsho presenter, olu ngcelele iya kuba malunga nayo yonke into ngaphandle kwetekhnoloji egxile kwezi ntlobo zezixhobo ezizelwe kwinkqubela phambili yetekhnoloji zikhuthaze amagcisa kwaye zitshintshe umculo. URonson uthi kudliwanondlebe noKwahluka ukuba iApple ikhangele into ye-techy kunye ne-geeky ethanda abathandi bomculo.
Njengoko uRonson esitsho:
Bandidibanisa noMorgan Neville… kwaye ndiyawuthanda umsebenzi wakhe. Ungumlandeli omkhulu womculo. UMark Monroe wayekhwele ukuze avelise, kwaye andikhange ndiqonde nokuba zingaphi izinto ebezinoxanduva kuzo, njenge 'Bee Gees': Uyilungisa Njani Intliziyo Eyaphukileyo. '
Sonke saqala ukuqiqa malunga nokuza kuba yile ngqungquthela kwaye kulapho sagqiba ekubeni sahlulele kubuchwephesha obathandathu esikholelwa ukuba bubaluleke kakhulu ekuvuseleleni umculo wale mihla, kwaye sinoxanduva lwezandi neengoma eziyinxalenye yobomi bethu.
Olu luhlu luqala nge-autotune, itekhnoloji ephikisayo lungisa iingxaki zezwi kwaye yenza iimvumi zivakale ngcono kunaye. Malunga nobuchwephesha, uRonson uthi:
[Xa] uKan West waphuma ne '808s & Heartbreak' ngo-2008, yatshintsha imbono yam kancinci ngoba uKhan akazange azenze ngathi yimvumi, kodwa wasifumana esisisixhobo, esasimenza akwazi ukukhupha ezi ngoma zimangalisayo zazisentloko yakhe kwaye ngenye indlela ngekhe ndiyenze.
Ezinye iziqendu zijongana nomcimbi ophikisayo ngokulinganayo isampuluUkongeza ekusetyenzisweni okungacacanga kwetekhnoloji, enje ngendlela iiBeatles zikhawulezisa ngayo ilizwi okanye iBeastie Boys yazisa ngabom ukuphazamiseka.
URonson ubanga ukuba uthotho nalo unika imbeko efanelekileyo koovulindlela abanjengoDelia Derbyshireumculo wabo we-elektroniki ukusukela kwiminyaka yoo-60- kuquka ingoma ethi "Ugqirha Ngubani" - ofumana ukwamkelwa okukufaneleyo mva nje.
Bukela isandi kunye noMark Ronson luthotho olunamacandelo amathandathu aqala ukusasazwa ngolwesiHlanu, Julayi 30.
