Kwiveki ephelileyo kwabhengezwa, ngomothuko, Ukuhamba kukaJony Ive, ukuya kusebenza kwinkampani yakhe, inkampani umxhasi wayo oyintloko uya kuba yi-Apple, njengoko kungenakuba ngenye indlela. Namhlanje kufuneka sithethe nge inkampani yentengiso i-Apple esebenza nayo ukususela ngo-1984, i-TBWA/Media Arts.
U-Arnau Bosh Vergés, umlawuli wokudala wale nkampani yentengiso, ubhengeze ukuba uyayishiya inkampani. UArnau yintloko yenye iintengiso ezifumene amabhaso amaninzi ngemveliso ye-Apple. Ndithetha ngo-Spike Jonze's "Wamkelekile Ekhaya" kwaye ubhengeza i-HomePod.
U-Arnau wajoyina i-TBA / i-Media Arts Lab njengomlawuli wokuyila ngoDisemba 2015 kwaye wakhuthazwa ukuba abe ngumlawuli weqela lobuchule ngo-Epreli 2018. Ngokutsho kwenkampani, i-A.Rnau uya emsebenzini kwi-SoundStorming, iqonga elitsha lonxibelelwano leemvumi. UArnau uxelela iDrum:
Emva kokusebenzela uphawu olukhulu oluthetha kakhulu kwinkcubeko nabantu abanetalente njengoSpike Jonze, wonakele. Uyazibuza ukuba ndiyaphi emva koku? Ndicinga ukuba ndifuna ngokwenene ukuvavanya ukuba ndingahamba kangakanani, ngoku lelona xesha lilungileyo ebomini bam lokuyijonga, ngoku iApple ikwincopho yayo.
Enye imatshi enye
Ngokwezimali i-Apple ayinayo ingxaki, nangona kunjalo, emva kweengcango ezivaliweyo Kubonakala ngathi kuza isaqhwithi. I-Apple isandula ukwenza uhlengahlengiso olukhulu lolawulo. Kuqala kwabhengezwa ukuhamba kuka-Angela Ahrendts. Kwiinyanga kamva, iguru loyilo lika-Apple lathi uyahamba ukuze asebenze ngokuzimeleyo.
I-Apple ibisebenza ne-TBWA/Media Arts LAb iminyaka emininzi, ngokukodwa kwi-iconic ye-1984 Mac ad, intengiso ilawulwa nguRidley Scott. Xa uSteve Jobs ebuyela kwinkampani, wayihlaziya intsebenziswano, kunye nenkampani ye-Think Different ibe yenye yempumelelo yakhe enkulu.