I-CEO ye-Apple uTim Cook, uthathe inxaxheba kudliwano-ndlebe lwenyani kwi Inkomfa yeVivaTech, othathwa njengowona msitho mkhulu wokuqalisa kunye nobuchwepheshe eYurophu. U-Cook udliwano-ndlebe nguGuillaume Lacroix, i-CEO kunye nomsunguli weBrut, inkampani yeendaba eyenza umxholo wevidiyo omfutshane. Ebethetha ngaphezu kwayo yonke into malunga nendlela inkampani ayiqhubayo elawula ngayo enye yeempawu zayo eziphambili: Ubumfihlo.
Siye sagxila kubumfihlo ngaphezu kweminyaka elishumi. Siyibona njengelungelo elisisiseko lomntu. Ilungelo lomntu elisisiseko. USteve wayedla ngokuthi ukuba ngasese kwakuchaza ngolwimi olucacileyo oko abantu bahlala befuna ngokufumana imvume yabo. Kwaye loo mvume kufuneka icelwe ngokuphindaphindiweyo. Besisoloko sizama ukuphila ngokuvisisana naloo nto. Ukuba wonke umntu unexhala lokuba kukho umntu omjongileyo, baqalisa ukwenza kancinci, bacinge kancinci. Yaye akakho umntu ofuna ukuphila kwihlabathi apho inkululeko yokuthetha ibekelwe imiqathango. Ubumfihlo bungena entliziyweni yento enye yeempawu eziphambili ze-Apple.
Bekungathethi ngePrivacy qha. Kwakukho nexesha lokubonisa ukuba iApple yeyona nto ilungileyo
Kodwa kwakukho ixesha lokuthatha "ukudubula okuncinci" kubachasi bakhe bezoshishino. Ukuthetha nge "GAFA", i-acronym esetyenziswe eFransi edibanisa iGoogle, i-Apple, i-Facebook kunye ne-Amazon. U-Cook uthe akayithandi loo nto i-acronym ngokukodwa kuba ipenda umfanekiso othi "zonke iinkampani ziyi-monolithic kwindalo," kwaye ezo nkampani zine "iimodeli ezahlukeneyo zoshishino kunye namaxabiso ahlukeneyo«. Kodwa nikela ingqalelo kule ngxelo ilandelayo:
Ukuba ujonga i-Apple kwaye ujonge into esiyenzayo, senza izinto. Senza ihardware, isoftware, kunye neenkonzo, kwaye siyazama ukuqinisekisa ukuba kwezo ndawo zihlanganayo, zisebenza kunye ngaphandle komthungo. Sigxila ekwenzeni okona kulungileyo, hayi okona kuphezulu.
Uqhubekile nokukhupha izilumkiso kukhuphiswano lokuba olwabo lungcono, lukhethekile kwaye, ngaphezu kwako konke, luxatyiswe ngcono. I-Android yayiyeyona njongo yamabinzana akhe:
AI-android inamaxesha angama-47 ngaphezulu kwe-malware kune-iOS. Ngoba?. Kuba siye sayila i-iOS ngendlela yokuba kukho i-App Store kwaye zonke ii-apps zijongwa kwakhona ngaphambi kokungena evenkileni. U-Cook uthe unethemba malunga neengxoxo, kwaye i-Apple iya kuhlala ikhusela umsebenzisi.
Nangona kunjalo. UCook naye wakhunjuzwa Iintsilelo ze-Apple kwaye i-CEO yazithethelela kakuhle kulo mbuzo okanye ingxelo engenabubele:
Ndisilela entweni yonke imihla. Sizivumela ukuba sisilele. Sizama ukusilela ngaphakathi endaweni yangaphandle kuba asifuni ukubandakanya abathengi ekusileleni, kodwa sakha izinto kwaye emva koko sigqibe kwelokuba singaqalisi. Siqala ukuhla ngendlela ethile kwaye ngamanye amaxesha sihlengahlengise kakhulu ngenxa yokufumanisa esikwenzayo kuloo nkqubo. Kwaye ke, ngokupheleleyo, ukusilela yinxalenye yobomi kwaye yinxalenye yobomi, nokuba uyinkampani entsha, isiqalo, okanye uyinkampani ekudala ikhona kwaye izama izinto ezahlukeneyo. Ukuba awusileli, awuzami ngokwaneleyo izinto ezahlukeneyo.
Ixesha ngoku le-Apple kunye nobudlelwane bayo kunye nokusingqongileyo. Kodwa akukho nto malunga ne-Apple Car
U-Cook wabuzwa kwakhona malunga nendlela i-Apple edibanisa ngayo iinjongo zayo zokusingqongileyo kunye nokuthumela izixhobo ezitsha. Siyazi ukuba izicwangciso ze-Apple zibandakanya ikhonkco lokubonelela ngokungathathi hlangothi kwekhabhoni ngo-2030. "Imveliso enkulu yeplanethi ingaba yimveliso yonke ngexesha elinye."Utshilo uCook.
Ngoku, xa ebuzwa malunga ne-Apple Car, intshukumo yatshintsha kunye nokuma kwakhe. Wayengasenamdla wokuthetha kwaye eneneni wayiphelisa incoko ngalo mbandela ngokukhawuleza okukhulu. "Ngokwemoto, kufuneka ndigcine iimfihlo." «Kuhlala kufuneka kubekho i-ace emkhonweni wakho."Ke andicingi ukuba ndiza kuphawula ngamahemuhemu emoto ezayo eyenziwe nguApple."
Ungalubona udliwano-ndlebe kwividiyo ye Brut isitishi sikaYouTube.
