Emva kweminyaka emibini ukususela ekusungulweni kwayo, i-Apple TV + ngokungathandabuzekiyo ibheja kumgangatho womxholo wayo, kodwa njengoko besesitshilo amaxesha amaninzi, ubuninzi bubalulekile. Ayisiyokubona nje imisebenzi yobugcisa, kuya kufuneka ukwazi ukuba nezinto ezahlukeneyo ongakhetha kuzo. Leyo yinto abakhuphisana ngayo ne-Apple ecacileyo kwaye yiyo loo nto bekhula kodwa ngesantya esiphezulu. Uphononongo olutsha luseta iintsingiselo zabasebenzisi, ewe ithatha kuphela ingqalelo kwimarike yaseMelika.
Nangona iApple TV + iyinkonzo yokusasaza ekwaziyo ukonwabisa esekwe kwiinkqubo ezisemgangathweni, kubonakala ngathi ayifikeleli ncam kubasebenzisi. Yinkonzo esekelwe kumgangatho, kwaye nangona ikhathalogu ikhule kakhulu kule minyaka mibini idlulileyo, iqonga lisasokola ukufumana isabelo semarike esimele isiganeko esibalulekileyo. Idatha entsha evela kuJustWatch ityhila ukuba iApple TV + irekhode ukukhula okuncinci kwikota yokugqibela, ngelixa i-Disney + ekhuphisana nayo iye yaqina ngendlela enkulu.
Inkonzo yokusasaza ye I-Disney yayiphakathi kokukhula ngokukhawuleza kwi-58 ye-64 yeemarike ezisebenzayo. I-HBO Max yaba neziphumo ezincumisayo e-United States, ngelixa iNetflix ihlala iliqonga levidiyo elikhokelayo kwihlabathi. Kwi-91% yamazwe abonelela ngeDisney + okanye iHotstar, iDisney + ikhule eyona nkonzo yokusasaza kule minyaka mibini idlulileyo.
Apple TV + ine-4% kuphela yesabelo semalike yasekhaya ehlalutywe kwisithuba sekota yesithathu ka-2021. Oku kubonisa ukukhula kwe-1% xa kuthelekiswa nekota yesibini, xa i-Apple yayinesabelo semarike ye-3% kuphela kwicandelo leeplatifti zokusasaza ividiyo. I-Netflix ibeka kuqala ngesabelo esingaphezulu kwe-30%, ngelixa i-Amazon Prime Video ibeka indawo yesibini kunye ne-20%.